Social networks delivered a very unsatisfying result in a recent study of users’ website experiences across 34 industries by the American Customer Satisfaction Index, coming in dead last with a score of 68 on a 100-point scale, compared with the top industry, credit unions, which tallied an 86.
Facebook’s efforts to ensure that advertising on the social network is unobtrusive and that ads are interesting to users are coming up short, according to the results of the July 2013 American Customer Satisfaction Index E-Business Report, which was released Tuesday in partnership with customer experience analytics firm ForeSee, as 27 percent of respondents said advertising on Facebook interferes with their experience on the site, the highest among social networks.
While brands are in a love/hate relationship with Facebook, many users are firmly displeased with the social network, and it shows in the latest American Customer Satisfaction Index ratings. Facebook scored the lowest out of any social networks (with Google Plus at the top), and it earned one of the lowest overall scores of any company.
Facebook took a beating in the latest American Customer Satisfaction Index, released Tuesday in partnership with ForeSee, experiencing the largest decline of the 230 companies measured, 8 percent, and setting a record low for an e-business.
U.S. government pages on Facebook mostly follow accepted practices for customer satisfaction.