Brands that incorporate open graph actions into their Facebook campaigns are seeing click-through rates up to 2.25 times higher than those opting to not use the feature, according to the latest research from Facebook advertising outfit Nanigans.
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Facebook appears to be testing an open graph action aimed at trying to convince users who have uninstalled applications to give those apps another try.
With a soldering iron; a couple of capacitors, resistors, and relays from RadioShack; and quite a bit of dissembling and tinkering, a handful of Facebook software engineers (and friends) hacked the Nasdaq bell, earning themselves a full-fledged badge of geekiness.
Since upgrading for timeline and launching with open graph in April, Tumblr has seen its referral traffic from Facebook rise by more than 2.5 times.
Facebook launched a tool designed to aid marketers in creating sponsored stories, allowing them to preview their work, as well as to better target audiences and select open graph action verbs.
Workout application Endomondo has been lifting things up and putting them down at a rapid rate since upgrading for timeline with Facebook’s open graph in March, with traffic from the social network jumping 75 percent and 150 percent more workouts shared via Facebook.
Electronic reading and mobile application Kobo has attracted more eyeballs following its upgrade for timeline in January, seeing its traffic from Facebook rise by more than 50 percent and its daily registrations leap by over 90 percent.
Move over, action verbs, and make way for action links, which Facebook introduced today as a way for users to interact directly with timeline applications.
French music-streaming application Deezer has more than tripled its average monthly users on Facebook, to nearly 2 million from 605,000, following its upgrade for timeline in September 2011.
Social commerce provider 8thBridge announced the launch of its new Graphite platform today, including extensive incorporation of Facebook open graph action verbs.
