Action Verbs - AllFacebook

Study: Click-Through Rates 2.25 Times Higher On Facebook Ads With Open Graph Actions

David Cohen — Thu, 31 May 2012 12:42:44 +0000

Brands that incorporate open graph actions into their Facebook campaigns are seeing click-through rates up to 2.25 times higher than those opting to not use the feature, according to the latest research from Facebook advertising outfit Nanigans.

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Facebook To Users: Won’t You Try That App Again?

David Cohen — Fri, 25 May 2012 19:19:12 +0000

Facebook appears to be testing an open graph action aimed at trying to convince users who have uninstalled applications to give those apps another try.

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Facebook CEO Mark Zuckerberg Rings In IPO, With A Hackers’ Touch

Julie D. Andrews — Fri, 18 May 2012 15:50:43 +0000

With a soldering iron; a couple of capacitors, resistors, and relays from RadioShack; and quite a bit of dissembling and tinkering, a handful of Facebook software engineers (and friends) hacked the Nasdaq bell (see video below), earning themselves a full-fledged badge of geekiness.

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Tumblr Referrals From Facebook Up 2.5X Following Upgrade For Timeline

David Cohen — Fri, 18 May 2012 11:37:50 +0000

Since upgrading for timeline and launching with open graph in April, Tumblr has seen its referral traffic from Facebook rise by more than 2.5 times.

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New Facebook Tool Allows Marketers To Preview Sponsored Stories

David Cohen — Fri, 11 May 2012 17:23:25 +0000

Facebook launched a tool designed to aid marketers in creating sponsored stories, allowing them to preview their work, as well as to better target audiences and select open graph action verbs.

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Facebook Open Graph Gives Endomondo Workout

David Cohen — Thu, 10 May 2012 16:56:28 +0000

Workout application Endomondo has been lifting things up and putting them down at a rapid rate since upgrading for timeline with Facebook’s open graph in March, with traffic from the social network jumping 75 percent and 150 percent more workouts shared via Facebook.

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Facebook Boosts Kobo’s Traffic, Registrations

David Cohen — Fri, 04 May 2012 11:53:05 +0000

Electronic reading and mobile application Kobo has attracted more eyeballs following its upgrade for timeline in January, seeing its traffic from Facebook rise by more than 50 percent and its daily registrations leap by over 90 percent.

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Facebook Introduces Open Graph Action Links

David Cohen — Wed, 02 May 2012 16:45:39 +0000

Move over, action verbs, and make way for action links, which Facebook introduced today as a way for users to interact directly with timeline applications.

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Deezer Triples Average Monthly Facebook Users

David Cohen — Fri, 27 Apr 2012 11:57:03 +0000

French music-streaming application Deezer has more than tripled its average monthly users on Facebook, to nearly 2 million from 605,000, following its upgrade for timeline in September 2011.

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8thBridge Graphite Social Commerce Platform Taps Facebook Open Graph Action Verbs

David Cohen — Tue, 24 Apr 2012 13:00:46 +0000

Social commerce provider 8thBridge announced the launch of its new Graphite platform today, including extensive incorporation of Facebook open graph action verbs.

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Timeline Makes TripAdvisor Facebook App Grow Tenfold

David Cohen — Fri, 30 Mar 2012 12:24:31 +0000

TripAdvisor‘s Cities I’ve Visited application is enjoying ten times as many visitors since upgrading for timeline.

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Facebook Timeline Upgrade Doubles Foodspotting Users

David Cohen — Fri, 23 Mar 2012 13:40:51 +0000

Foodspotting has seen referral traffic from Facebook quadruple and monthly average users double since the upgraded for timeline this January.

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Facebook Open Graph Boosts Pose Signups Fivefold

David Cohen — Fri, 09 Mar 2012 13:26:06 +0000

Fashion-themed application Pose has fashioned an increase in daily signups of five times its previous rate since incorporating Facebook open graph actions.

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