Acxiom

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Why Facebook Dropped HasOffers, And Why The Mobile App-Tracking Landscape Must Be Disrupted

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On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: They were forced to drop support for Facebook mobile ad tracking due to violations of policy for retaining too much user data. This was a surprise to many in the industry when it was first announced, because Facebook depends on its mobile measurement partners to help measure the effectiveness of its mobile ads. Advertisers rely on these mobile tracking solutions because they offer cross-platform products that support Google, Apple iAds, and Millennial Media, as well as Facebook.

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Facebook Doubles Partner Categories

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Facebook introduced partner categories in April, allowing brands to target ads to users by category, such as “auto intenders” (users whose behavior indicated interest in purchasing a car) and “soda drinkers,” based on their activities both on the social network and elsewhere on the Web, including mobile and even offline. Now the number of partner categories has doubled.

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Investing In Business Users Will Make Or Break Facebook’s Future

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Facebook is more than a social networking site; it’s a business with many complex features working together. Once a small website (for only Harvard University students), Facebook has long since shed its small-town ways for bigger, flashier effects in the horizon. Facebook now combines the best of social networking tools and online marketing tactics to create a single platform that is attractive to both users and businesses, and it is only getting started.

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