Acxiom - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Wed, 19 Jun 2013 19:48:41 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Facebook: A Marketing Platform Like No Other Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.

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New Career Opportunities Daily: The best jobs in media.

]]> Guest Writer http://allfacebook.com/mario-zelaya-guest-post-marketing-platform_b119540#disqus_thread http://allfacebook.com/mario-zelaya-guest-post-marketing-platform_b119540 http://allfacebook.com/?p=119540 Mon, 10 Jun 2013 12:37:43 +0000 Facebook Highlights 1Q 2013 Advertising Achievements Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/1q-2013-advertising_b116440#disqus_thread http://allfacebook.com/1q-2013-advertising_b116440 http://allfacebook.com/?p=116440 Wed, 01 May 2013 19:11:47 +0000 Datalogix, Which Presents Offline Purchasing Data To Facebook, Raises $25M In Series B Funding In an effort to attract advertisers, Facebook has partnered with firms such as Datalogix to find out how the social network influences online purchasing behavior. These efforts will likely be ramped up, as TechCrunch reported Thursday that Datalogix has raised $25 million in Series B funding, led by Institutional Venture Partners.

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New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/datalogix-series-b-facebook-25m_b115961#disqus_thread http://allfacebook.com/datalogix-series-b-facebook-25m_b115961 http://allfacebook.com/?p=115961 Thu, 25 Apr 2013 16:58:54 +0000 Facebook’s Partner Categories Enable Brands To Target Ads To Users Based On Activity Across Web Facebook’s ad-targeting capabilities took a giant step forward with Wednesday’s launch of partner categories, which allow brands on the social network to show ads to users based not only on their Facebook activity, but their activity across the Web, via both desktop and mobile, and even their offline purchases and tendencies.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/partner-categories_b114914#disqus_thread http://allfacebook.com/partner-categories_b114914 http://allfacebook.com/?p=114914 Wed, 10 Apr 2013 11:00:22 +0000 Facebook Expands Custom Audiences With Datalogix, Epsilon, Acxiom, BlueKai A report last week that Facebook was testing a new type of targeted advertising, along with several third-party partners, which would allow brands to market to users based on items they have previously expressed interest in while surfing the Web was confirmed Wednesday with the social network’s announcement on its Facebook Studio blog of the expansion of its custom audiences offering with data-centric partners Datalogix, Epsilon, Acxiom, and BlueKai.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/custom-audiences-datalogix-epsilon-acxiom-bluekai_b111746#disqus_thread http://allfacebook.com/custom-audiences-datalogix-epsilon-acxiom-bluekai_b111746 http://allfacebook.com/?p=111746 Wed, 27 Feb 2013 14:59:36 +0000 Report: Facebook Testing Targeted Ads Based On Users’ In-Store Purchases Facebook is testing a new type of targeted advertising that will allow brands to market to users based on items they have purchased in stores, and it teamed up with data providers Epsilon, Acxiom, and Datalogix on the trial, according to a report in Ad Age.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/targeted-ad-test-epsilon-acxiom-datalogix_b111363#disqus_thread http://allfacebook.com/targeted-ad-test-epsilon-acxiom-datalogix_b111363 http://allfacebook.com/?p=111363 Fri, 22 Feb 2013 12:55:25 +0000