Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.
While Facebook users may see the video ads the social network is reportedly working on as a distraction, the company sees them as a potential $4 million-per-day opportunity, according to a report in Ad Age.
A few days before Facebook’s initial public offering last year, General Motors pulled its $10 million advertising campaign from the social network, unhappy that it didn’t have the control over ads it sought. But now it appears that the two sides have reconciled their differences. Ad Age reported Tuesday that GM is back in the mix as a Facebook advertiser.
Following up on its report earlier this month that Facebook was nearing the acquisition of the Atlas Solutions) ad-serving business from Microsoft, Ad Age reported that the two parties will announce the transaction Thursday.
Facebook is testing a new type of targeted advertising that will allow brands to market to users based on items they have purchased in stores, and it teamed up with data providers Epsilon, Acxiom, and Datalogix on the trial, according to a report in Ad Age.
In December, Ad Age reported that Facebook was working on 15-second video ads that would automatically play in the news feed, potentially with audio. User backlash to this development was harsh, but Facebook is still tweaking the potential product. Chief Marketing Officer David Fischer said earlier this week at the Future of Media Conference at Stanford University that if the company were to roll out auto-play video ads, there’s a way that it could be done without greatly hurting the user experience.
Advertising and marketing via Facebook got a ringing endorsement from Reckitt Benckiser U.S. Chief Strategy and Marketing Officer Laurent Faracci during the social network’s CPG Summit in New York earlier this month, as he touted his company’s campaign to back its Lysol Power & Free bathroom cleaner.
For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook likes for brand pages. The conventional wisdom went that the larger the community on Facebook, the greater the chances of promoting whatever the brand wanted to do, whether it was a new product, campaign, etc.