Media intelligence company Aggregate Knowledge analyzed more than 27 billion online ad impressions during the first quarter of 2013, finding that social networks and portals drove efficiency for brands, with social networks delivering the highest-quality users, or those most likely to lead to conversions, while ad exchanges continued to be cost-effective.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Facebook Tuesday began testing what may end up being the solution to its mobile advertising woes: The social network’s new mobile ad network is an experiment in which advertisers can target mobile users of the social network with ads for applications or websites based on their Facebook data generated from their visits to other apps or mobile sites.
