Earlier this month, Facebook rolled out a feature allowing users to create repeat events, aimed at making it easier to duplicate details from past events if they were similar to those for new ones. Now, the social network is apparently testing the concept with its ad manager, allowing a select group of page administrators who manage multiple pages to create similar ads for their different accounts, including duplication of the targeting parameters.
Facebook is taking steps to provide more clarity to direct-response marketers on the effectiveness of their ad campaigns on the social network, announcing the extended beta test of a self-service conversion-measurement feature that it plans to roll out at the end of November.
Facebook added a widget to the dashboard on its ad manager that reminds users what the exact minimum dimensions should be for graphics.
The changes and tweaks to the process of advertising on Facebook continue, with some users seeing a redesigned start screen for the social network’s ad manager.
Facebook has announced that its advertising metrics will include new data points labeled actions, measuring how campaigns fulfilled specific marketing objectives.