“Multitouch attribution” is the key for Facebook when it comes to maximizing its advertising revenue, Vice President of Global Marketing Solutions Carolyn Everson said at a Fortune Brainstorm Tech panel in Las Vegas.
Sterne Agee pressed the like button on Facebook in a research note Monday, rating its stock “buy” and setting a target price of $37 per share, and citing the social network’s mobile progress and growth by its Facebook Exchange real-time ad-bidding product, Barron’s reported.
Although Facebook’s overall revenue took a hit from the fourth quarter of the 2012 fiscal year, the company earned $1.25 billion in ad revenue in the first quarter of 2013 — 30 percent of which came from mobile ads. Total revenue hit $1.46 billion, a 38 percent increase from the first quarter of 2012.
Facebook Credits are carving a niche in overall global revenue at the social network, rising to a projected $470 million revenue total in 2011, or 11 percent of Facebook’s total, compared with $140 million, or 7 percent, in 2010, according to a new forecast from eMarketer.