Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.
When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.
Former Facebook Vice President of Global Operations Colm Long led a $650,000 seed funding round for PropelAd, which provides digital advertising automation for small and midsized businesses, and Tribal.vc and Enterprise Ireland also took part.
Every picture tells a story, but what about every Facebook ad campaign? The social network teamed up with Strategic Preferred Marketing Developer and social media advertising technology firm Adaptly on a study in which two separate campaigns were run this past May for independent fashion and lifestyle website Refinery29. The results were detailed in a post on the Facebook for Business page.
Facebook has been continually expanding its ad-targeting options, and Facebook advertising platform Qwaya created an infographic that offers information on all of the choices available to marketers on the social network.
Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets
With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?
Looking for a karaoke bar in Connecticut? You’ll have to head to New Haven, where Karaoke Heroes Co-Owner Andy Lebwohl and his wife, Carly, have found harmony with Facebook advertising to help spread the word about what they called the only superhero-themed karaoke bar in North America.