People-based marketing: Prepare to hear that term a lot more as Facebook develops ad-targeting and measurement platforms like Atlas, LiveRail and the Facebook Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an ad solution where companies can target the right consumers.
Filter this: Instagram topped the 300 million user mark, co-founder and CEO Kevin Systrom revealed in a blog post, in which he also announced that the Facebook-owned photo- and video-sharing network was adding verified badges for celebrities, athletes and brands, as well as deactivating spammy accounts.
Digital marketing agency 3Q Digital shared some insights about the Black Friday and Cyber Monday Facebook advertising performances of two of its clients, finding that while mobile accounted for most of the traffic, desktop News Feed ads were much costlier.
The bad news for advertisers on Facebook: The cost of advertising on the social network rose dramatically in November 2014 compared with November 2013, with aggregate average cost per thousand impressions (CPMs) seven times higher. The good news: Return on investment saw substantial gains, as well, according to the latest data from Kenshoo, a Facebook Strategic Preferred Marketing Developer.
SocialCode, a Facebook Strategic Preferred Marketing Developer, released a new report aimed at helping brands use Facebook advertising to promote awareness and continue the process all the way through to driving sales.
The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options.
With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.