Ad Targeting - AllFacebook

Ad Targeting - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Tue, 21 May 2013 22:48:18 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 SocialCode Touts Results Of Campaigns Using Facebook’s Partner Categories

Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.

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]]> David Cohen http://allfacebook.com/socialcode-partner-categories_b117311#disqus_thread http://allfacebook.com/socialcode-partner-categories_b117311 http://allfacebook.com/?p=117311 Mon, 13 May 2013 18:13:42 +0000 Facebook Expands FBX Test For News Feed Ads

In March, Facebook started an alpha test of Facebook Exchange in the News Feed. Monday, Facebook announced that the FBX for News Feed program has been successful so far, and it is expanding in beta. This technology allows advertisers to retarget Facebook users who visited their websites with page post ads in the News Feed, and not just sidebar ads.

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]]> Justin Lafferty http://allfacebook.com/fbx-news-feed-beta_b116717#disqus_thread http://allfacebook.com/fbx-news-feed-beta_b116717 http://allfacebook.com/?p=116717 Mon, 06 May 2013 19:35:42 +0000 Facebook Marketing Partnership: Compass Labs, ShopIgniter

Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.

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]]> David Cohen http://allfacebook.com/compass-labs-shopigniter_b116643#disqus_thread http://allfacebook.com/compass-labs-shopigniter_b116643 http://allfacebook.com/?p=116643 Mon, 06 May 2013 11:37:17 +0000 Facebook Wants To Make News Feed Ads Better, But Will Brands Comply?

Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what it’s got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse News Feed ads, users may be less likely to do much more than keep scrolling.

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]]> Justin Lafferty http://allfacebook.com/facebook-1q-ad-vision_b116439#disqus_thread http://allfacebook.com/facebook-1q-ad-vision_b116439 http://allfacebook.com/?p=116439 Wed, 01 May 2013 19:56:46 +0000 Facebook Promoted Page Like Ads Go Global Promoted page like ads, which Facebook initially rolled out in the U.S. last December, were made available on a global basis Tuesday.

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]]> David Cohen http://allfacebook.com/promoted-page-like-ads-global_b116234#disqus_thread http://allfacebook.com/promoted-page-like-ads-global_b116234 http://allfacebook.com/?p=116234 Tue, 30 Apr 2013 14:16:16 +0000 Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising

Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.

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]]> David Cohen http://allfacebook.com/spruce-media-1q-2013-state_b116129#disqus_thread http://allfacebook.com/spruce-media-1q-2013-state_b116129 http://allfacebook.com/?p=116129 Mon, 29 Apr 2013 14:20:59 +0000 Facebook Expands Promoted Posts Option To ‘Everyone’ Facebook has been tweaking the options within promoted posts for pages, but social media expert Jon Loomer noticed recently that page administrators can now promote posts to everyone on the social network.

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]]> Justin Lafferty http://allfacebook.com/facebook-expands-promoted-posts-option-to-everyone_b115535#disqus_thread http://allfacebook.com/facebook-expands-promoted-posts-option-to-everyone_b115535 http://allfacebook.com/?p=115535 Wed, 17 Apr 2013 18:06:50 +0000 Facebook Testing Ads In Graph Search Results

Facebook began a small test of Facebook Exchange and marketplace ads between results of its Graph Search, sister blog Inside Facebook reported.

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]]> David Cohen http://allfacebook.com/graph-search-results-ad-test_b115442#disqus_thread http://allfacebook.com/graph-search-results-ad-test_b115442 http://allfacebook.com/?p=115442 Wed, 17 Apr 2013 11:08:45 +0000 Facebook’s Partner Category Targeting: Is Your Head Spinning Yet? Recently, Facebook announced something called partner category targeting, which lets us run ads based on a user’s retail shopping behavior and other offline information.

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]]> Dennis Yu http://allfacebook.com/partner-category-targeting-is-your-head-spinning-yet_b115332#disqus_thread http://allfacebook.com/partner-category-targeting-is-your-head-spinning-yet_b115332 http://allfacebook.com/?p=115332 Tue, 16 Apr 2013 15:31:22 +0000 The Problem With Social Ads: It’s Not Facebook, It’s You

As a digital marketer, I’m reading far too many articles taking jabs at the Facebook advertising platform. The argument runs that because the ads you see against your profile are sometimes irrelevant, Facebook’s business model is flawed. Most of the articles of this ilk focus on this being Facebook’s problem, with this being a product-related issue. From a user and business perspective, this is simply not true.

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]]> Guest Writer http://allfacebook.com/social-ads-ben-harper_b115008#disqus_thread http://allfacebook.com/social-ads-ben-harper_b115008 http://allfacebook.com/?p=115008 Wed, 10 Apr 2013 18:29:48 +0000 Facebook Has A Nigerian Problem With Targeting

No, I didn’t receive an email from Princess Zuckerberg asking me to save her family fortune from the hands of the rebel forces. This is not the typical Nigerian 419 scam. In this version, Facebook is unknowingly misleading its advertisers about its vaunted targeting abilities. If you buy ads targeting the U.S., it is now very likely that you are getting traffic from Nigeria and other parts of Africa, as well.

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]]> Guest Writer http://allfacebook.com/nigerian-targeting-harlan-kilstein_b114971#disqus_thread http://allfacebook.com/nigerian-targeting-harlan-kilstein_b114971 http://allfacebook.com/?p=114971 Wed, 10 Apr 2013 15:33:36 +0000 Facebook’s Partner Categories Enable Brands To Target Ads To Users Based On Activity Across Web

Facebook’s ad-targeting capabilities took a giant step forward with Wednesday’s launch of partner categories, which allow brands on the social network to show ads to users based not only on their Facebook activity, but their activity across the Web, via both desktop and mobile, and even their offline purchases and tendencies.

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]]> David Cohen http://allfacebook.com/partner-categories_b114914#disqus_thread http://allfacebook.com/partner-categories_b114914 http://allfacebook.com/?p=114914 Wed, 10 Apr 2013 11:00:22 +0000 Pondering Advertising On Facebook Home

When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.

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]]> Justin Lafferty http://allfacebook.com/pondering-advertising-on-facebook-home_b114869#disqus_thread http://allfacebook.com/pondering-advertising-on-facebook-home_b114869 http://allfacebook.com/?p=114869 Tue, 09 Apr 2013 15:37:48 +0000 5 Tips For Mastering Mobile Facebook Advertising

Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.

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]]> Guest Writer http://allfacebook.com/5-tips-mobile-facebook-advertising_b114853#disqus_thread http://allfacebook.com/5-tips-mobile-facebook-advertising_b114853 http://allfacebook.com/?p=114853 Tue, 09 Apr 2013 14:15:14 +0000 For Facebook Ads, How Targeted Is Too Targeted?

It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.

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]]> Justin Lafferty http://allfacebook.com/for-facebook-ads-how-targeted-is-too-targeted_b114438#disqus_thread http://allfacebook.com/for-facebook-ads-how-targeted-is-too-targeted_b114438 http://allfacebook.com/?p=114438 Wed, 03 Apr 2013 17:07:45 +0000