Facebook filled out its C-level executive branch recently, as the company named Gary Briggs as Chief Marketing Officer, according to AdAge. Briggs was most recently with Motorola Mobility before Google acquired the company in May of last year. Briggs will replace Eric Antonow, the current Vice President of Product Marketing, who has headed up Facebook’s marketing focus since 2010.
As Facebook rolls out more and more advertising options, the backlash from users about ad targeting has grown. Facebook aims to solve that, according to AdAge, by showing users a logo on targeted ads served through Facebook Exchange (FBX). However, the logo will only be shown when users mouses over the gray “X” in the corner of the ad, usually used to hide it.
Most brands want to create lasting memories with their advertising campaigns. But is there any potential to using Facebook’s new Poke application — where messages disappear in seconds — in advertising? Israeli lingerie company Delta already tried using Poke for a marketing campaign, and AdAge reports that more companies could follow suit.
On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?
In an effort to boost advertising revenue, Facebook will apparently start launching video ads in users’ news feeds, regardless if the person has liked the brand or not. According to AdAge, Facebook will launch video ads in early 2013, trying to attract TV advertising dollars.
Not long after Facebook made changes to its algorithm (which people often refer to as EdgeRank) in September, many page admins started noticing greatly decreased reach. We Are Social teamed up with Socialbakers to gather some hard data on how the changes have affected pages. They found that while, yes, reach has gone way down, engagement has pretty much held steady since August.
Facebook Tops 1B Monthly Active Users; Mark Zuckerberg Speaks With NBC’s Matt Lauer, ‘Bloomberg Businessweek’; New Agency Of Record Wieden & Kennedy Debuts ‘The Things That Connect Us’
Facebook officially reached 1 billion monthly active users Sept. 14 at 12:45 p.m. PT, Co-Founder and CEO Mark Zuckerberg revealed in a post on the social network’s Newsroom, as well as in an interview with NBC’s Matt Lauer, and in a cover story for Bloomberg Businessweek.
Facebook’s announcement that the site is testing ads that will go beyond pages’ fan bases set off a flurry of reaction across the Internet. Many criticized the social network, as previously, only content from pages specifically liked by the user or their friends ended up in their news feeds. Some feel that the ads are OK, since Facebook is a free service. A Facebook spokesperson told AllFacebook that this is a test, and users are able to hide these posts, similar to the process of hiding any other news feed content.
While several businesses that market on Facebook tend to become overly concerned with the number of likes their page has, Advertising Age found that more marketers are buying ads on Facebook to build brand awareness, not boost fan numbers.