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Should Facebook Move Forward With Autoplay Video Ads?

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On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?

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Facebook Page Reach May Be Down, But Engagement Is Healthy

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Not long after Facebook made changes to its algorithm (which people often refer to as EdgeRank) in September, many page admins started noticing greatly decreased reach. We Are Social teamed up with Socialbakers to gather some hard data on how the changes have affected pages. They found that while, yes, reach has gone way down, engagement has pretty much held steady since August.

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Facebook Tops 1B Monthly Active Users; Mark Zuckerberg Speaks With NBC’s Matt Lauer, ‘Bloomberg Businessweek’; New Agency Of Record Wieden & Kennedy Debuts ‘The Things That Connect Us’

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Facebook officially reached 1 billion monthly active users Sept. 14 at 12:45 p.m. PT, Co-Founder and CEO Mark Zuckerberg revealed in a post on the social network’s Newsroom, as well as in an interview with NBC’s Matt Lauer, and in a cover story for Bloomberg Businessweek.

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What Others Are Saying About Facebook’s News Feed Ad Testing

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Facebook’s announcement that the site is testing ads that will go beyond pages’ fan bases set off a flurry of reaction across the Internet. Many criticized the social network, as previously, only content from pages specifically liked by the user or their friends ended up in their news feeds. Some feel that the ads are OK, since Facebook is a free service. A Facebook spokesperson told AllFacebook that this is a test, and users are able to hide these posts, similar to the process of hiding any other news feed content.

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