AdAge - AllFacebook

Facebook Will Let Users Know If Ads Were Targeted

Justin Lafferty — Mon, 04 Feb 2013 15:21:26 +0000

As Facebook rolls out more and more advertising options, the backlash from users about ad targeting has grown. Facebook aims to solve that, according to AdAge, by showing users a logo on targeted ads served through Facebook Exchange (FBX). However, the logo will only be shown when users mouses over the gray “X” in the corner of the ad, usually used to hide it.

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How Can Marketers Use Facebook’s Poke App For Advertising?

Justin Lafferty — Fri, 04 Jan 2013 14:11:01 +0000

Most brands want to create lasting memories with their advertising campaigns. But is there any potential to using Facebook’s new Poke application — where messages disappear in seconds — in advertising? Israeli lingerie company Delta already tried using Poke for a marketing campaign, and AdAge reports that more companies could follow suit.

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Should Facebook Move Forward With Autoplay Video Ads?

Justin Lafferty — Wed, 19 Dec 2012 15:57:51 +0000

On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?

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Autoplay Video Ads Reportedly Coming To Facebook’s News Feed

Justin Lafferty — Tue, 18 Dec 2012 13:05:29 +0000

In an effort to boost advertising revenue, Facebook will apparently start launching video ads in users’ news feeds, regardless if the person has liked the brand or not. According to AdAge, Facebook will launch video ads in early 2013, trying to attract TV advertising dollars.

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Facebook Page Reach May Be Down, But Engagement Is Healthy

Justin Lafferty — Mon, 19 Nov 2012 18:02:40 +0000

Not long after Facebook made changes to its algorithm (which people often refer to as EdgeRank) in September, many page administrators started noticing greatly decreased reach. We Are Social teamed up with Socialbakers to gather some hard data on how the changes have affected pages. They found that while reach has gone way down, engagement has pretty much held steady since August.

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Facebook Tops 1B Monthly Active Users; Mark Zuckerberg Speaks With NBC’s Matt Lauer, ‘Bloomberg Businessweek’; New Agency Of Record Wieden & Kennedy Debuts ‘The Things That Connect Us’

David Cohen — Thu, 04 Oct 2012 10:08:55 +0000

Facebook officially reached 1 billion monthly active users Sept. 14 at 12:45 p.m. PT, Co-Founder and CEO Mark Zuckerberg revealed in a post on the social network’s Newsroom, as well as in an interview with NBC’s Matt Lauer, and in a cover story for Bloomberg Businessweek.

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What Others Are Saying About Facebook’s News Feed Ad Testing

Justin Lafferty — Thu, 16 Aug 2012 18:39:07 +0000

Facebook’s announcement that the site is testing ads that will go beyond pages’ fan bases set off a flurry of reaction across the Internet. Many criticized the social network, as previously, only content from pages specifically liked by the user or their friends ended up in their news feeds. Some feel that the ads are OK, since Facebook is a free service. A Facebook spokesperson told AllFacebook that this is a test, and users are able to hide these posts, similar to the process of hiding any other news feed content.

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Companies Are Asking Facebook Fans For Ideas

Justin Lafferty — Mon, 16 Jul 2012 19:23:54 +0000

Want to tell a company its product would be great if it just did one little thing differently? Just tell the company on its Facebook page. It’s listening.

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Report: Facebook Marketers More Concerned With Promoting The Brand Than Racking Up Likes

Justin Lafferty — Mon, 09 Jul 2012 14:03:59 +0000

While several businesses that market on Facebook tend to become overly concerned with the number of likes their page has, Advertising Age found that more marketers are buying ads on Facebook to build brand awareness, not boost fan numbers.

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