Adidas - AllFacebook

Victoria’s Secret, American Apparel Join Facebook Gifting Platform Wrapp

Justin Lafferty — Mon, 15 Apr 2013 19:50:31 +0000

Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, has said that three new retailers have joined the fold: Victoria’s Secret, American Apparel, and Little Black Bag. Using Facebook as a platform, Wrapp noted that 1.25 million users of its iOS and Android applications have given 11.5 million digital gift cards — seen by 122 million Facebook users.

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STUDY: How Are Top Brands Using Instagram?

Justin Lafferty — Tue, 19 Feb 2013 14:05:43 +0000

It seems that brands are not only becoming more hip to social photo-sharing site Instagram (which Facebook purchased last year), but getting smarter about usage. A study by Simply Measured shows how the Interbrand Top 100 Brands (such as Coca-Cola, McDonald’s, and Microsoft) have adopted Instagram. An overwhelming percentage of Instagram photos are shared via Facebook, which drives more engagement than Twitter.

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We Are Social Adds Paid Media Support

Justin Lafferty — Tue, 19 Feb 2013 12:42:33 +0000

Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, and owned Facebook media are becoming blurred, it’s time to expand its offerings. We Are Social announced that it is offering support for companies that plan to pay for advertising on Facebook and other social media sites. The company hired David Gilbert, formerly of TBG Digital, to run this new program.

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Nike Wins Facebook Brand Battle During Olympics

Justin Lafferty — Tue, 14 Aug 2012 14:41:41 +0000

Now that we know which athletes won both the social and actual Olympic Games, it’s time to figure out which brands did best in London via Facebook. According to Socialbakers, Nike left everyone else in the dust.

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Who Are People Talking About On Facebook During The Olympics?

Justin Lafferty — Fri, 10 Aug 2012 17:37:19 +0000

The Summer Olympic Games in London have proven to easily be the most social Olympics to date. Recently released statistics from Facebook and from Wildfire Interactive show just what people are posting about — everything from American gymnast Gabrielle Douglas to Procter & Gamble, an official Olympic sponsor.

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Coca-Cola, British Airways, Adidas Go For Olympic Facebook Sponsor Gold

Jennifer Moire — Fri, 20 Jul 2012 12:00:27 +0000

With one week to go before the 2012 Summer Olympic Games in London get underway, blue-chip brands are in overdrive trying to take full advantage of Facebook in their marketing strategies, with Coca-Cola, British Airways, and Adidas now atop the medals podium, according to the real-time social media scoreboard provided by Sociagility and Acknowledgement.

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Which Industries Are Best At Facebook Engagement?

Justin Lafferty — Wed, 27 Jun 2012 14:55:44 +0000

How often do you post to a company’s Facebook page and receive direct feedback? Your chances at getting a response are better if you’re talking to a telecommunications company or an airline, according to a study from Socialbakers.

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New Career Opportunities Daily: The best jobs in media.