This is probably not going to come as a shock to brands on Facebook, but if you want to play, you pretty much have to pay, as a new report from Adobe found that impressions for organic posts on the social network by brands are down 50 percent in 2014 compared with 2013, while paid impressions are up 5 percent during the same time period.
Facebook finished at No. 3 overall and No. 2 among the 12 tech companies included in the list of Top 25 Companies for Compensation & Benefits released Friday by social jobs and career community Glassdoor.
When Facebook announced its FbStart program to provide developers of mobile applications with up to $30,000 worth of free tools and services at its F8 global developer conference in San Francisco last month, registration was immediately opened to F8 attendees. The social network announced Wednesday that registration is now open to all developers with apps that have been live at least 30 days.
Adobe added to its already-robust social marketing offerings with several announcements at its Adobe Summit EMEA 2014 digital marketing conference in London, including a beefed-up new release of Adobe Media Optimizer, new features for the Adobe Analytics portion of its Adobe Marketing Cloud, and the introduction of Adobe Experience Manager Communities designed around social learning and field/channel enablement.
Developing successful applications is likely a whole lot easier with $30,000 in free tools and services to start off with, and that’s exactly what selected developers will get out of FbStart, a new program announced by Facebook Wednesday at its F8 global developer conference in San Francisco.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.