Adobe

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

FbStart Registration Now Open To All Developers

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When Facebook announced its FbStart program to provide developers of mobile applications with up to $30,000 worth of free tools and services at its F8 global developer conference in San Francisco last month, registration was immediately opened to F8 attendees. The social network announced Wednesday that registration is now open to all developers with apps that have been live at least 30 days.

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Adobe Debuts Updated Media Optimizer, New Analytics Features, Experience Manager Communities

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Adobe added to its already-robust social marketing offerings with several announcements at its Adobe Summit EMEA 2014 digital marketing conference in London, including a beefed-up new release of Adobe Media Optimizer, new features for the Adobe Analytics portion of its Adobe Marketing Cloud, and the introduction of Adobe Experience Manager Communities designed around social learning and field/channel enablement.

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REPORT: Brands’ Auto-Play Videos On Facebook Deliver Strong Engagement In 1Q

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Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.

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Facebook File-Transfer App Pipe Relaunches, Now Works Via JavaScript, WebRTC

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Last June marked the debut of Pipe, an application that allowed Facebook users to send and receive files up to 1 gigabit in size. A new version of Pipe debuted Monday, and the app now works via JavaScript and WebRTC (Web Real-Time Communications), a new technology that enables real-time communication directly between computers and mobile devices, rather than via Adobe Flash.

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