Facebook Exchange has been taking a beating on Wall Street, but the real-time-bidding ad-purchase platform has made a believer out of Adobe Systems, which reported strong results from a beta test with its Adobe Media Optimizer integrated advertising platform.
Mediabistro Event Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Facebook brand engagement — likes, comments, and shares — skyrocketed by 896 percent in the third quarter of 2012 compared with the year-earlier period, according to the latest research from Adobe Systems.