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Predictive Publishing Coming To Adobe Social

David Cohen — Wed, 24 Apr 2013 00:01:26 +0000

Adobe used its Summit 2013 digital marketing conference in London Wednesday to introduce predictive publishing capability for its Adobe Social platform.

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Facebook Mobile DevCon 2013: Easier Mobile Open Graph Integration, Improved Login, New IOS SDK, Launch Of Facebook Technology Partners

David Cohen — Thu, 18 Apr 2013 11:57:02 +0000

Facebook used its Facebook Mobile DevCon 2013 event in New York Thursday to announce that 81 of the 100 top-grossing iOS applications, 70 of the 100 top-grossing Android apps, 82 of the 100 top-grossing iOS games, and 75 of the 100 top-grossing Android games are integrated with the social network, and to introduce three new mobile products: easier integration of Open Graph on mobile, an improved login with Facebook, and a new software-development kit for iOS.

The social network also announced the launch of the Facebook Technology Partners program, enabling access to technical solutions including SDKs, plugins, tools, and services. The initial Facebook Technology Partners are:

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REPORT: Videos Discovered Via Facebook Will More Likely Be Watched Until They End

David Cohen — Wed, 10 Apr 2013 11:36:04 +0000

Although 65 percent of Web users access videos directly and 30 percent discover them via search, the users who are most likely to complete watching those videos come from Facebook (3 percent), Twitter (1 percent), and other social networks (1 percent), according to The U.S. Digital Video Benchmark, which was released by Adobe Wednesday.

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Facebook COO Sheryl Sandberg Trying To Get Civil Suit Subpoena Quashed

David Cohen — Mon, 08 Apr 2013 17:32:40 +0000

Facebook Chief Operating Officer Sheryl Sandberg was able to get a scheduled April 23 deposition in a civil suit against seven technology companies delayed until May 21 or 23, and now she is trying to get it quashed altogether.

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Facebook COO Sheryl Sandberg May Testify In Tech Recruiting Lawsuit

Justin Lafferty — Tue, 02 Apr 2013 13:46:45 +0000

Facebook Chief Operating Officer Sheryl Sandberg may take the stand in an antitrust lawsuit stemming from her days as Google’s vice president of global sales and operations. Google, Intuit, Apple, Intel, Adobe, Pixar, and Lucasfilm are the subject of a civil suit. The companies are criticized for allegedly keeping wages lower by agreeing not to poach employees from each other.

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Brand Networks Announces Fourth Facebook PMD Badge, Launches Insights Dashboard

Justin Lafferty — Thu, 28 Mar 2013 11:00:27 +0000

Facebook Strategic Preferred Marketing Developer Brand Networks announced Thursday the launch of bn.insights, the company’s comprehensive insights dashboard. Additionally, Brand Networks celebrated becoming the second company (Adobe being the first) to earn all four Facebook PMD badges — pages, ads, applications, insights.

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Adobe Social’s Jordan Enright-Schulz On New News Feed’s Social Marketing Implications

David Cohen — Thu, 14 Mar 2013 20:26:52 +0000

When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.

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TweetDeck To Pull Plug On Facebook Integration, Apps For IOS, Android, AIR

David Cohen — Tue, 05 Mar 2013 10:15:57 +0000

TweetDeck, the former third-party social network management application that was acquired by Twitter in May 2011, is waving goodbye to Facebook as of early May, as well as scrapping its applications for iOS, Android, and Adobe AIR.

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Adobe Touts Successful Beta-Test Of Facebook Exchange With Adobe Media Optimizer

David Cohen — Thu, 14 Feb 2013 16:43:39 +0000

Facebook Exchange has been taking a beating on Wall Street, but the real-time-bidding ad-purchase platform has made a believer out of Adobe Systems, which reported strong results from a beta test with its Adobe Media Optimizer integrated advertising platform.

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Report: Facebook 3Q Brand Engagement Soars Nearly 900 Percent Year-Over-Year

David Cohen — Tue, 23 Oct 2012 15:19:33 +0000

Facebook brand engagement — likes, comments, and shares — skyrocketed by 896 percent in the third quarter of 2012 compared with the year-earlier period, according to the latest research from Adobe Systems.

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Facebook Teams Up With Google, Microsoft, Others To Create WebPlatform.org, A Developer Support Hub

Justin Lafferty — Mon, 08 Oct 2012 12:42:54 +0000

Facebook may have a tricky relationship with HTML5, but it still wants developers all over the Web to learn how to use it efficiently. The social network recently partnered with Web giants such as Microsoft, Google, and Adobe to form WebPlatform.org — a one-stop shop for information and support regarding HTML5, CSS, Canvas, and several other platforms.

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Adobe AdLens Integrated With SiteCatalyst, AudienceManager, Optimized For Facebook Exchange

David Cohen — Tue, 02 Oct 2012 11:26:57 +0000

The fruits of Adobe’s acquisition of Efficient Frontier last November reached full bloom Tuesday, as the rebranded Adobe AdLens cloud-based media-optimization technology added seamless data integration with the Adobe SiteCatalyst analytics and reporting system, as well as integration with audience-targeting data-management platform Adobe AudienceManager.

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Facebook Introduces Strategic Preferred Marketing Developer Tier

David Cohen — Thu, 20 Sep 2012 17:33:35 +0000

Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.

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Adobe Social Debuts, Offers Robust, Easy-To-Use Take On Facebook Marketing Analytics

David Cohen — Thu, 06 Sep 2012 00:03:11 +0000

When Adobe announced social marketing software suite Adobe Social in March, it pegged the availability date as “late 2012.” Late 2012 has arrived, as Adobe Social was released for general availability Thursday.

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Adobe: 2Q Facebook Engagement Up 338 Percent

David Cohen — Wed, 25 Jul 2012 15:14:15 +0000

Recent research by Adobe found that engagement with Facebook posts skyrocketed by a whopping 338 percent in the second quarter of 2012 versus the prior-year period.

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