Adobe

Facebook COO Sheryl Sandberg May Testify In Tech Recruiting Lawsuit

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Facebook’s Chief Operating Officer, Sheryl Sandberg, may take the stand in an antitrust lawsuit stemming from her days as Google’s Vice President of Global Sales and Operations. Google, Intuit, Apple, Intel, Adobe, Pixar, and Lucasfilm are the subject of a civil suit. The companies are criticized for allegedly keeping wages lower by agreeing not to poach employees from each other.

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Adobe Social’s Jordan Enright-Schulz On New News Feed’s Social Marketing Implications

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When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.

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Facebook Teams Up With Google, Microsoft, Others To Create WebPlatform.org, A Developer Support Hub

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Facebook may have a tricky relationship with HTML5, but it still wants developers all over the Web to learn how to use it efficiently. The social network recently partnered with Web giants such as Microsoft, Google, and Adobe to form WebPlatform.org — a one-stop shop for information and support regarding HTML5, CSS, Canvas, and several other platforms.

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Adobe AdLens Integrated With SiteCatalyst, AudienceManager, Optimized For Facebook Exchange

AdobeAdLensSiteCatalystIntegration

The fruits of Adobe’s acquisition of Efficient Frontier last November reached full bloom Tuesday, as the rebranded Adobe AdLens cloud-based media-optimization technology added seamless data integration with the Adobe SiteCatalyst analytics and reporting system, as well as integration with audience-targeting data-management platform Adobe AudienceManager.

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