Although 65 percent of Web users access videos directly and 30 percent discover them via search, the users who are most likely to complete watching those videos come from Facebook (3 percent), Twitter (1 percent), and other social networks (1 percent), according to The U.S. Digital Video Benchmark, which was released by Adobe Wednesday.
Facebook Chief Operating Officer Sheryl Sandberg was able to get a scheduled April 23 deposition in a civil suit against seven technology companies delayed until May 21 or 23, and now she is trying to get it quashed altogether.
Facebook’s Chief Operating Officer, Sheryl Sandberg, may take the stand in an antitrust lawsuit stemming from her days as Google’s Vice President of Global Sales and Operations. Google, Intuit, Apple, Intel, Adobe, Pixar, and Lucasfilm are the subject of a civil suit. The companies are criticized for allegedly keeping wages lower by agreeing not to poach employees from each other.
Facebook Strategic Preferred Marketing Developer Brand Networks announced Thursday the launch of bn.insights, the company’s comprehensive insights dashboard. Additionally, Brand Networks celebrated becoming the second company (Adobe being the first) to earn all four Facebook PMD badges — pages, ads, applications, insights.
When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.
TweetDeck, the former third-party social network management application that was acquired by Twitter in May 2011, is waving goodbye to Facebook as of early May, as well as scrapping its applications for iOS, Android, and Adobe AIR.
Facebook Exchange has been taking a beating on Wall Street, but the real-time-bidding ad-purchase platform has made a believer out of Adobe Systems, which reported strong results from a beta test with its Adobe Media Optimizer integrated advertising platform.
Facebook brand engagement — likes, comments, and shares — skyrocketed by 896 percent in the third quarter of 2012 compared with the year-earlier period, according to the latest research from Adobe Systems.
Facebook may have a tricky relationship with HTML5, but it still wants developers all over the Web to learn how to use it efficiently. The social network recently partnered with Web giants such as Microsoft, Google, and Adobe to form WebPlatform.org — a one-stop shop for information and support regarding HTML5, CSS, Canvas, and several other platforms.
The fruits of Adobe’s acquisition of Efficient Frontier last November reached full bloom Tuesday, as the rebranded Adobe AdLens cloud-based media-optimization technology added seamless data integration with the Adobe SiteCatalyst analytics and reporting system, as well as integration with audience-targeting data-management platform Adobe AudienceManager.