Facebook may have a tricky relationship with HTML5, but it still wants developers all over the Web to learn how to use it efficiently. The social network recently partnered with Web giants such as Microsoft, Google, and Adobe to form WebPlatform.org — a one-stop shop for information and support regarding HTML5, CSS, Canvas, and several other platforms.
The fruits of Adobe’s acquisition of Efficient Frontier last November reached full bloom Tuesday, as the rebranded Adobe AdLens cloud-based media-optimization technology added seamless data integration with the Adobe SiteCatalyst analytics and reporting system, as well as integration with audience-targeting data-management platform Adobe AudienceManager.
Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.
When Adobe announced social marketing software suite Adobe Social in March, it pegged the availability date as “late 2012.” Late 2012 has arrived, as Adobe Social was released for general availability Thursday.
Recent research by Adobe found that engagement with Facebook posts skyrocketed by a whopping 338 percent in the second quarter of 2012 versus the prior-year period.
Just like with any conversation, the way to really get through to someone isn’t to keep talking and talking, it’s to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday).
As demand for customer support on Facebook and other social networks increases, it will be increasingly difficult for companies to keep up. But appeasing customers will garner the customer loyalty they depend on.
Internet security firm Sophos warned of malware disguised as an email from Facebook telling recipients the social network received requests from them to cancel their accounts.
Facebook post engagement soared 176 percent in the first quarter of 2012 compared with the year-ago period, largely due to platform changes such as timeline for pages, according to the results of a new report from Adobe.
Adobe is upgrading its tools for publishing, engagement, analytics, and marketing via Facebook.
