When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.
TweetDeck, the former third-party social network management application that was acquired by Twitter in May 2011, is waving goodbye to Facebook as of early May, as well as scrapping its applications for iOS, Android, and Adobe AIR.
Facebook Exchange has been taking a beating on Wall Street, but the real-time-bidding ad-purchase platform has made a believer out of Adobe Systems, which reported strong results from a beta test with its Adobe Media Optimizer integrated advertising platform.
Facebook brand engagement — likes, comments, and shares — skyrocketed by 896 percent in the third quarter of 2012 compared with the year-earlier period, according to the latest research from Adobe Systems.
Facebook may have a tricky relationship with HTML5, but it still wants developers all over the Web to learn how to use it efficiently. The social network recently partnered with Web giants such as Microsoft, Google, and Adobe to form WebPlatform.org — a one-stop shop for information and support regarding HTML5, CSS, Canvas, and several other platforms.
The fruits of Adobe’s acquisition of Efficient Frontier last November reached full bloom Tuesday, as the rebranded Adobe AdLens cloud-based media-optimization technology added seamless data integration with the Adobe SiteCatalyst analytics and reporting system, as well as integration with audience-targeting data-management platform Adobe AudienceManager.
Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.
When Adobe announced social marketing software suite Adobe Social in March, it pegged the availability date as “late 2012.” Late 2012 has arrived, as Adobe Social was released for general availability Thursday.
Just like with any conversation, the way to really get through to someone isn’t to keep talking and talking, it’s to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday).