Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
When Facebook Chief Operating Officer Sheryl Sandberg left Google to join the social network in 2008, all Google employees were fair game in terms of recruitment, Sandberg said in a court filing for a lawsuit in which neither she nor Facebook are named, as reported by Bloomberg.
Facebook still dominated among social networks driving users to retail sites in the fourth quarter of 2013, but it continues to face growing threats from both Pinterest and, surprisingly, Tumblr, according to results from the Q4 2013 Social Media Intelligence Report from Adobe, released Monday.
Facebook is taking steps to protect its users from a security breach at Adobe that may have compromised the encrypted account data of up to 150 million of its users, requiring users who were impacted by the Adobe issue to change their Facebook passwords and answer some additional security questions in order to access their accounts, according to Krebs on Security.
Facebook’s cost per click dropped 40 percent over the past 12 months, while the click-through rate for advertising on the social network soared by 275 percent, and return on investment was up 58 percent, according to a study of some 131 billion Facebook ad impressions, 400 million unique visitors, more than 1 billion posts, and 4.3 billion engagements over the past 12 months by Adobe.
A total of 57 percent of social media users in the U.S. have liked their favorite brands, but when asked what impact their friends’ likes had on them, the most common answer (35 percent) was none, according to new study by Adobe on the state of online advertising.
Adobe continues to report strong performances for ad campaigns using real-time bidding platform Facebook Exchange via its Adobe Media Optimizer, saying that FBX ads are far outperforming search campaigns in terms of driving registrations on the sites of advertising brands.
Facebook Mobile DevCon 2013: Easier Mobile Open Graph Integration, Improved Login, New IOS SDK, Launch Of Facebook Technology Partners
Facebook used its Facebook Mobile DevCon 2013 event in New York Thursday to announce that 81 of the 100 top-grossing iOS applications, 70 of the 100 top-grossing Android apps, 82 of the 100 top-grossing iOS games, and 75 of the 100 top-grossing Android games are integrated with the social network, and to introduce three new mobile products: easier integration of Open Graph on mobile, an improved login with Facebook, and a new software-development kit for iOS.