As you probably already heard, Facebook launched a new campaign management hierarchy called ad sets. The feature, released earlier this month, is intended to help advertisers keep organized and drive results using their campaign objectives. With ad sets, advertisers can now set budgets and schedules for each of their ad sets and organize them by target audience.
Facebook Preferred Marketing Developer Adotomi announced Tuesday that it has launched a program that tracks actions within mobile applications that originated from Facebook ads. The Adotomi Universal Mobile App Tracking Platform allows advertisers to see how effective their Facebook ads are through the lens of their mobile apps.