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Friend2Friend’s Social Engagement Platform Helps Brands Succeed On Facebook Mobile

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Companies pour tons of money into making sure their product looks amazing on Facebook’s desktop version, but the results don’t always translate into a nice-looking package for mobile users. As Facebook Co-Founder and CEO Mark Zuckerberg noted in the last earnings report, the number of people who check Facebook from their phone is roughly 600 million and growing. Friend2Friend, a social marketing technology company, released a significant update Wednesday to its Social Engagement Platform, allowing companies to build mobile-first Facebook campaigns.

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Facebook Marketing: Beyond The Like

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Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.

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UPDATED: Facebook Makes Mobile App Install Ads Available To All Developers

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When is a test no longer a test? When Facebook officially confirms it. The social network announced that the mobile application install ads it introduced in beta in August are now available to all developers, complete with the “install now” call to action first noticed by ESPN Senior Vice President of Product Development Ryan Spoon and reported by sister blog Inside Facebook.

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Facebook Announces Nine Ad Vendors Offering Targeted Ads Via Email Address

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Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability.

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