AdParlor - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Wed, 19 Jun 2013 11:42:40 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Open Graph Sponsored Stories: Laser-Focused Ad-Targeting For Facebook Apps, Content Mobile application install ads and domain sponsored stories are currently the most widely used ways for advertising apps or content-heavy websites on Facebook. These types of ads make it possible to promote likes, shares, and app installations in an efficient manner, but is this really all?

continued…

New Career Opportunities Daily: The best jobs in media.

]]> Guest Writer http://allfacebook.com/michael-kamleitner-open-graph-sponsored-stories-guest-post_b119473#disqus_thread http://allfacebook.com/michael-kamleitner-open-graph-sponsored-stories-guest-post_b119473 http://allfacebook.com/?p=119473 Fri, 07 Jun 2013 15:51:14 +0000 Another Advertising Option For Facebook’s News Feed: Unpublished Posts Facebook continues to provide advertisers with more options to secure precious real estate on its News Feed, with sister blog Inside Facebook reporting that unpublished posts, also referred to as dark posts, were added to News Feed last week.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/news-feed-unpublished-posts_b113958#disqus_thread http://allfacebook.com/news-feed-unpublished-posts_b113958 http://allfacebook.com/?p=113958 Wed, 27 Mar 2013 13:54:29 +0000 Friend2Friend’s Social Engagement Platform Helps Brands Succeed On Facebook Mobile Companies pour tons of money into making sure their product looks amazing on Facebook’s desktop version, but the results don’t always translate into a nice-looking package for mobile users. As Facebook Co-Founder and CEO Mark Zuckerberg noted in the last earnings report, the number of people who check Facebook from their phone is roughly 600 million and growing. Friend2Friend, a social marketing technology company, released a significant update Wednesday to its Social Engagement Platform, allowing companies to build mobile-first Facebook campaigns.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/friend-2-friend-social-engagement-platform_b106601#disqus_thread http://allfacebook.com/friend-2-friend-social-engagement-platform_b106601 http://allfacebook.com/?p=106601 Wed, 12 Dec 2012 10:52:12 +0000 Facebook Marketing: Beyond The Like Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/allfacebook-marketing-conference-beyond-the-like_b106054#disqus_thread http://allfacebook.com/allfacebook-marketing-conference-beyond-the-like_b106054 http://allfacebook.com/?p=106054 Tue, 04 Dec 2012 16:25:18 +0000 UPDATED: Facebook Makes Mobile App Install Ads Available To All Developers When is a test no longer a test? When Facebook officially confirms it. The social network announced that the mobile application install ads it introduced in beta in August are now available to all developers, complete with the “install now” call to action first noticed by ESPN Senior Vice President of Product Development Ryan Spoon and reported by sister blog Inside Facebook.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/mobile-app-install-ads-all-developers_b102381#disqus_thread http://allfacebook.com/mobile-app-install-ads-all-developers_b102381 http://allfacebook.com/?p=102381 Wed, 17 Oct 2012 17:06:16 +0000 Facebook Announces Nine Ad Vendors Offering Targeted Ads Via Email Address Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/targeted-ads-via-email-address-vendors_b100295#disqus_thread http://allfacebook.com/targeted-ads-via-email-address-vendors_b100295 http://allfacebook.com/?p=100295 Fri, 21 Sep 2012 12:45:02 +0000 Facebook Introduces Strategic Preferred Marketing Developer Tier Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/strategic-preferred-marketing-developer_b100229#disqus_thread http://allfacebook.com/strategic-preferred-marketing-developer_b100229 http://allfacebook.com/?p=100229 Thu, 20 Sep 2012 17:33:35 +0000 AdParlor: Mobile Facebook Ads Are Effective, Especially On Android As Facebook Co-Founder and CEO Mark Zuckerberg wonders how the company can make money off mobile users, there’s some good news out there. New numbers from AdParlor, which manages Facebook ad campaigns for companies such as American Express and Audi, show that more people are clicking on mobile ads than desktop ads.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/adparlor-mobile-androids_b95384#disqus_thread http://allfacebook.com/adparlor-mobile-androids_b95384 http://allfacebook.com/?p=95384 Tue, 24 Jul 2012 19:22:13 +0000 What Facebook Mobile Advertising Revenue Crisis? Facebook’s move to allow advertisers to purchase sponsored stories exclusively targeted to mobile news feeds is apparently paying off, at least according to Facebook and social advertising outfit TBG Digital, and if the social network and brands can sustain the momentum, it may present a solution to Facebook’s oft-reported mobile revenue woes.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/tbg-adparlor-mobile-stats_b92204#disqus_thread http://allfacebook.com/tbg-adparlor-mobile-stats_b92204 http://allfacebook.com/?p=92204 Tue, 19 Jun 2012 12:59:31 +0000 AdParlor Says U.S. Facebook Ad Prices Dropped 14% AdParlor says that the average price for U.S. Facebook advertisements priced on a per-click basis has dropped by 14 percent over the past quarter.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> Jackie Cohen http://allfacebook.com/adparlor-says-some-u-s-facebook-ad-prices-drop-14_b49973#disqus_thread http://allfacebook.com/adparlor-says-some-u-s-facebook-ad-prices-drop-14_b49973 http://www.allfacebook.com/?p=49973 Fri, 08 Jul 2011 12:27:42 +0000