<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet title="XSL_formatting" type="text/xsl" href="http://www.mediabistro.com/common_v4/xsl/content.xsl"?>

<rss version="2.0"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
    xmlns:media="http://search.yahoo.com/mrss"
	>

<channel>
<title>AdRoll - AllFacebook</title>
<link>http://allfacebook.com</link>
<description>The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!</description>
<copyright>Copyright 2013</copyright>
<lastBuildDate>Tue, 21 May 2013 22:48:18 +0000</lastBuildDate>
<docs>http://blogs.law.harvard.edu/tech/rss</docs>
<atom:link href="http://allfacebook.com/tag/adroll/feed" rel="self" type="application/rss+xml" />

<generator>http://wordpress.org/?v=3.4.1</generator>

<item>
<title>Facebook Highlights 1Q 2013 Advertising Achievements</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2013/04/FacebookAdsBullhornLogo.jpg"><img class="alignright size-full wp-image-114331" style="margin-left: 10px; margin-bottom: 10px;" title="FacebookAdsBullhornLogo" src="http://allfacebook.com/files/2013/04/FacebookAdsBullhornLogo.jpg" alt="" width="200" height="186" /></a>Facebook’s transition to a mobile-first company continued with great speed during the <a title="Facebook Revenue Dips Globally In 2013 Q1" href="http://allfacebook.com/facebook-q1-2013-financials_b116410" target="_blank">first quarter of 2013</a>, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the <a title="Facebook COO Sheryl Sandberg Uses 4Q Earnings Call To Tout Advertising Success Stories" href="http://allfacebook.com/sheryl-sandberg-4q-advertising_b109740" target="_blank">fourth quarter of 2012</a>.</p>
<p> <a href="http://allfacebook.com/1q-2013-advertising_b116440#more-116440" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/1q-2013-advertising_b116440#disqus_thread</comments>
<link>http://allfacebook.com/1q-2013-advertising_b116440</link>
<guid isPermaLink="false">http://allfacebook.com/?p=116440</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Acxiom]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[AdRoll]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aggregate Knowledge]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Atlas]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Cost Per Click]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Custom Audiences]]></category>
		<category><![CDATA[Datalogix]]></category>
		<category><![CDATA[Developers]]></category>
		<category><![CDATA[Epsilon]]></category>
		<category><![CDATA[Facebook Exchange]]></category>
		<category><![CDATA[FBX]]></category>
		<category><![CDATA[First Quarter]]></category>
		<category><![CDATA[First Quarter Earnings Call]]></category>
		<category><![CDATA[Hotels.com]]></category>
		<category><![CDATA[Intuit]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile App Install Ads]]></category>
		<category><![CDATA[Mobile Application Install Ads]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[O2 Tracks]]></category>
		<category><![CDATA[Partner Categories]]></category>
		<category><![CDATA[U.K.]]></category>
		<category><![CDATA[Virgin America]]></category>
<pubDate>Wed, 01 May 2013 19:11:47 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2013/04/FacebookAdsBullhornLogo.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>INFOGRAPHIC: Facebook Exchange Partner AdRoll Compares FBX, Standard Web Retargeting</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2013/02/AdRollFBLogo.jpg"><img class="alignright size-full wp-image-111301" style="margin-left: 10px; margin-bottom: 10px;" title="AdRollFBLogo" src="http://allfacebook.com/files/2013/02/AdRollFBLogo.jpg" alt="" width="180" height="180" /></a>One of the first <a title="Adobe Touts Successful Beta-Test Of Facebook Exchange With Adobe Media Optimizer" href="http://allfacebook.com/adobe-beta-test-facebook-exchange_b110850" target="_blank">Facebook Exchange</a> partners, <a title="Facebook Exchange Is Out Of Beta" href="http://allfacebook.com/facebook-exchange-officially-out-of-beta_b99565" target="_blank">AdRoll</a>, studied 468 advertisers that ran standard Web targeting and FBX campaigns during the last six months of 2012 and found areas where each type of campaign held an advantage.</p>
<p> <a href="http://allfacebook.com/infographic-adroll-facebook-exchange_b111300#more-111300" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/infographic-adroll-facebook-exchange_b111300#disqus_thread</comments>
<link>http://allfacebook.com/infographic-adroll-facebook-exchange_b111300</link>
<guid isPermaLink="false">http://allfacebook.com/?p=111300</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AdRoll]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Click-Through Rates]]></category>
		<category><![CDATA[Cost Per Click]]></category>
		<category><![CDATA[Cost Per Thousand Impressions]]></category>
		<category><![CDATA[Cost Per Unique]]></category>
		<category><![CDATA[CPCs]]></category>
		<category><![CDATA[CPMs]]></category>
		<category><![CDATA[CTRs]]></category>
		<category><![CDATA[Facebook Exchange]]></category>
		<category><![CDATA[FBX]]></category>
		<category><![CDATA[Marketing]]></category>
<pubDate>Thu, 21 Feb 2013 15:07:31 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2013/02/AdRollFBLogo.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Facebook Exchange Is Out Of Beta</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/09/FacebookExchangeLogo180x180.jpg"><img class="alignright size-full wp-image-99569" style="margin-left: 10px; margin-bottom: 10px;" title="FacebookExchangeLogo180x180" src="http://allfacebook.com/files/2012/09/FacebookExchangeLogo180x180.jpg" alt="" width="180" height="180" /></a>Facebook formally announced Thursday that its <a title="Facebook Exchange Adds Five Real-Time-Bidding Partners" href="http://allfacebook.com/facebook-exchange-adds-five-real-time-bidding-partners_b97544" target="_blank">Facebook Exchange</a> real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its <a title="Facebook Exchange To Allow Real-Time Bidding For Sidebar Ads" href="http://allfacebook.com/facebook-exchange_b91692" target="_blank">FBX partners</a> to release results they have achieved via the platform.</p>
<p> <a href="http://allfacebook.com/facebook-exchange-officially-out-of-beta_b99565#more-99565" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/facebook-exchange-officially-out-of-beta_b99565#disqus_thread</comments>
<link>http://allfacebook.com/facebook-exchange-officially-out-of-beta_b99565</link>
<guid isPermaLink="false">http://allfacebook.com/?p=99565</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Accuen]]></category>
		<category><![CDATA[AdRoll]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Amnet]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[DataXu]]></category>
		<category><![CDATA[Facebook Exchange]]></category>
		<category><![CDATA[FBX]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mediabrands Audience Platform]]></category>
		<category><![CDATA[Mike Baker]]></category>
		<category><![CDATA[Nanigans]]></category>
		<category><![CDATA[optim.al]]></category>
		<category><![CDATA[Ric Calvillo]]></category>
		<category><![CDATA[Rob Leathern]]></category>
		<category><![CDATA[Scott Shapiro]]></category>
		<category><![CDATA[TellApart]]></category>
		<category><![CDATA[Triggit]]></category>
		<category><![CDATA[Turn]]></category>
		<category><![CDATA[VivaKi]]></category>
<pubDate>Thu, 13 Sep 2012 12:11:29 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/09/FacebookExchangeLogo180x180.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Facebook Exchange Adds Five Real-Time-Bidding Partners</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/06/FacebookMarketingLogo.jpg"><img class="alignright size-full wp-image-91269" style="margin-left: 10px; margin-bottom: 10px;" title="FacebookMarketingLogo" src="http://allfacebook.com/files/2012/06/FacebookMarketingLogo.jpg" alt="" width="180" height="180" /></a>Facebook added five real-time-bidding partners to its <a title="Facebook Certifies Google’s DoubleClick For Ad-Impression Tracking" href="http://allfacebook.com/google-doubleclick-certified_b96298" target="_blank">Facebook Exchange</a>: <a title="Optim.al Analyzes Facebook Pages Of MTV ‘Video Music Awards’ Nominees" href="http://allfacebook.com/optim-al-mtv-video-music-awards_b97504" target="_blank">Optim.al</a>, <a title="Rocket Fuel" href="http://rocketfuel.com/" target="_blank">Rocket Fuel</a><a href="http://rocketfuel.com/"></a>, <a title="INFOGRAPHIC: How Retailers Advertise On Facebook" href="http://allfacebook.com/nanigans-retail-infographic_b95810" target="_blank">Nanigans</a>, <a title="Criteo" href="http://www.criteo.com/" target="_blank">Criteo</a>, and <a title="X+1" href="http://www.xplusone.com/" target="_blank">X+1</a>, <a title="Facebook Exchange Closer to Prime Time, RTB Partner List Grows to 14" href="http://www.adexchanger.com/social-media/facebook-exchange-closer-to-prime-time-rtb-partner-list-grows-to-14/" target="_blank">Ad Exchanger</a> reported.</p>
<p> <a href="http://allfacebook.com/facebook-exchange-adds-five-real-time-bidding-partners_b97544#more-97544" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/facebook-exchange-adds-five-real-time-bidding-partners_b97544#disqus_thread</comments>
<link>http://allfacebook.com/facebook-exchange-adds-five-real-time-bidding-partners_b97544</link>
<guid isPermaLink="false">http://allfacebook.com/?p=97544</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AdRoll]]></category>
		<category><![CDATA[Ads API]]></category>
		<category><![CDATA[Ads Application-Programming Interface]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AppNexus]]></category>
		<category><![CDATA[Criteo]]></category>
		<category><![CDATA[DataXu]]></category>
		<category><![CDATA[Facebook Exchange]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MediaMath]]></category>
		<category><![CDATA[Nanigans]]></category>
		<category><![CDATA[optim.al]]></category>
		<category><![CDATA[Real-Time Bidding]]></category>
		<category><![CDATA[Rob Leathern]]></category>
		<category><![CDATA[Rocket Fuel]]></category>
		<category><![CDATA[TellApart]]></category>
		<category><![CDATA[The Trade Desk]]></category>
		<category><![CDATA[Triggit]]></category>
		<category><![CDATA[Turn]]></category>
		<category><![CDATA[X+1]]></category>
		<category><![CDATA[Xaxis]]></category>
<pubDate>Fri, 17 Aug 2012 10:38:14 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/06/FacebookMarketingLogo.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Facebook Exchange To Allow Real-Time Bidding For Sidebar Ads</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/06/BiddingAtAuction.jpg"><img class="alignright size-full wp-image-91693" style="margin-right: 10px; margin-bottom: 10px;" title="BiddingAtAuction" src="http://allfacebook.com/files/2012/06/BiddingAtAuction.jpg" alt="" width="300" height="194" /></a>Whether you’re pro- or anti-Facebook, you certainly can’t accuse the social network of ignoring its issues. Continuing to <a title="Report: Facebook Testing Feature That Allows Offsite Ads To Be Shared" href="http://allfacebook.com/offsite-ads-shared_b91669" target="_blank">hammer away</a> at its potential <a title="Latest Facebook S-1 Amendment Addresses Mobile Advertising Issues, Employee RSUs" href="http://allfacebook.com/sixth-s-1-amendment_b88442" target="_blank">shortfall in advertising revenue</a>, Facebook will introduce a new service called Facebook Exchange, which will allow advertisers to bid in real-time for ads on the social network, according to reports.</p>
<p> <a href="http://allfacebook.com/facebook-exchange_b91692#more-91692" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/facebook-exchange_b91692#disqus_thread</comments>
<link>http://allfacebook.com/facebook-exchange_b91692</link>
<guid isPermaLink="false">http://allfacebook.com/?p=91692</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AdRoll]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AppNexus]]></category>
		<category><![CDATA[Bidding]]></category>
		<category><![CDATA[DataXu]]></category>
		<category><![CDATA[Facebook Exchange]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MediaMath]]></category>
		<category><![CDATA[Real Time]]></category>
		<category><![CDATA[Sidebar Ads]]></category>
		<category><![CDATA[TellApart]]></category>
		<category><![CDATA[The Trade Desk]]></category>
		<category><![CDATA[Triggit]]></category>
		<category><![CDATA[Turn]]></category>
<pubDate>Thu, 14 Jun 2012 10:08:41 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/06/BiddingAtAuction.jpg" width="290" height="140" medium="image" />
</item>

</channel>
</rss>
