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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook Adds Video Views Objective For Video Ads, Reach And Frequency Campaign Model

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Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.

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MARCH MADNESS: SocialCode Picks Duke, Too

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Last March, social marketing solutions provider SocialCode pegged Duke University as the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament, as did Facebook, both based on social data. They were both wrong, as the University of Louisville took home the trophy. This year, Facebook once again selected Duke as the victor in the 2014 NCAA Division I Men’s Basketball Championship tournament, based on the number of posts and words related to each school in the two weeks leading up to this past Sunday, when the field was selected. And now SocialCode followed suit, also going with the Blue Devils based on its study of “thousands of social signals.”

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