When Facebook announced the overhaul of its Preferred Marketing Developer program and its early 2015 renaming as Facebook Marketing Partners, it also mentioned that it would improve access to its ads application-programming interface for developers. Details on the new ads API access levels were made available in a post on the social network’s developer blog by product manager Aditya Kulkarni.
Ads Application-Programming Interface
Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.
Facebook continued its focus on security with two announcements Wednesday related to its white-hat program: The social network is doubling the bounties that it will pay out to researchers who discover white-hat bugs its ads code, and it released a “Bounty Hunter’s Guide” containing detailed instructions on how to submit those bugs.
The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.
Facebook extended availability of its Facebook Audience Network mobile advertising network, which it announced at its F8 global developer conference in San Francisco April 30, and the social network also announced that link ads are now supported.
Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections — 2G, 3G or 4G — they use most often when accessing Facebook.
Former Facebook Vice President of Global Operations Colm Long led a $650,000 seed funding round for PropelAd, which provides digital advertising automation for small and midsized businesses, and Tribal.vc and Enterprise Ireland also took part.
Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites.
Facebook’s Preferred Marketing Developer program added some Turkish flavor with its addition of Istanbul-based Adphorus, an ad-optimization platform that uses the social network’s ads application-programming interface.