Ads Application-Programming Interface - AllFacebook

Ads Application-Programming Interface - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Wed, 19 Jun 2013 18:56:16 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Facebook Revamps Page Post Link Ads Facebook Monday announced several updates to its page post link ads, including the ability for brands to customize images, the ability to create these units directly via the social network’s self-serve ad-creation tool, and the ability to choose between right-hand-side domain ads and unpublished page post link ads (dark posts) in the News Feed.

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]]> David Cohen http://allfacebook.com/revamped-page-post-ad-links_b120094#disqus_thread http://allfacebook.com/revamped-page-post-ad-links_b120094 http://allfacebook.com/?p=120094 Mon, 17 Jun 2013 17:00:08 +0000 Brands Using Facebook’s Action Spec Targeting Can Now Alter Time Ranges

Facebook brands working with Preferred Marketing Developers that have access to its ads application-programming interface can now specify time ranges shorter than the default of 14 days for the social network’s action spec targeting capability, sister blog Inside Facebook reported.

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]]> David Cohen http://allfacebook.com/action-spec-targeting-time-ranges_b118273#disqus_thread http://allfacebook.com/action-spec-targeting-time-ranges_b118273 http://allfacebook.com/?p=118273 Fri, 24 May 2013 11:33:26 +0000 Unpublished Posts Can Now Be Created Via Facebook Page Composer Facebook page administrators can now create unpublished posts, also known as dark posts, directly via the social network’s page composer.

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]]> David Cohen http://allfacebook.com/unpublished-posts-page-composer_b118044#disqus_thread http://allfacebook.com/unpublished-posts-page-composer_b118044 http://allfacebook.com/?p=118044 Tue, 21 May 2013 18:47:18 +0000 Facebook Launches Cost Per Action For Advertisers

Facebook announced Wednesday that advertisers that want to grow their fan bases can now pay based on a cost-per-action basis. For instance, if brands want to gain more likes and are willing to pay $2 per new fan, they can simply bid $2 CPA and pay no more than that when users like the page through ads. This is only available in the ads application-programming interface — not yet in Power Editor or Ads Manager — but Facebook may make it available on those platforms in the future.

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]]> Justin Lafferty http://allfacebook.com/facebook-launches-cpa_b115512#disqus_thread http://allfacebook.com/facebook-launches-cpa_b115512 http://allfacebook.com/?p=115512 Wed, 17 Apr 2013 15:54:40 +0000 Facebook’s Partner Categories Enable Brands To Target Ads To Users Based On Activity Across Web

Facebook’s ad-targeting capabilities took a giant step forward with Wednesday’s launch of partner categories, which allow brands on the social network to show ads to users based not only on their Facebook activity, but their activity across the Web, via both desktop and mobile, and even their offline purchases and tendencies.

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]]> David Cohen http://allfacebook.com/partner-categories_b114914#disqus_thread http://allfacebook.com/partner-categories_b114914 http://allfacebook.com/?p=114914 Wed, 10 Apr 2013 11:00:22 +0000 Another Advertising Option For Facebook’s News Feed: Unpublished Posts

Facebook continues to provide advertisers with more options to secure precious real estate on its News Feed, with sister blog Inside Facebook reporting that unpublished posts, also referred to as dark posts, were added to News Feed last week.

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]]> David Cohen http://allfacebook.com/news-feed-unpublished-posts_b113958#disqus_thread http://allfacebook.com/news-feed-unpublished-posts_b113958 http://allfacebook.com/?p=113958 Wed, 27 Mar 2013 13:54:29 +0000 Facebook Adds Tracking Specs To Ads API

Facebook introduced another way for advertisers on the social network to keep tabs on actions performed by users who interact with their ad campaigns: tracking specs.

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]]> David Cohen http://allfacebook.com/tracking-specs_b113777#disqus_thread http://allfacebook.com/tracking-specs_b113777 http://allfacebook.com/?p=113777 Mon, 25 Mar 2013 16:54:04 +0000 Adobe Marketing Cloud Launches New User Interface For Better Facebook Management We got a sneak peek at the Adobe Marketing Cloud user interface that is launching Wednesday. In short, it’s a Pinterest-like feed sourced from what others in users’ organizations are sharing. Adobe Marketing Cloud integrated content creation and community management into its dashboards, allowing users to post to Facebook, moderate through queues, and examine the performance of their posts.

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]]> Dennis Yu http://allfacebook.com/adobe-social-new-ui_b112267#disqus_thread http://allfacebook.com/adobe-social-new-ui_b112267 http://allfacebook.com/?p=112267 Wed, 06 Mar 2013 13:40:54 +0000 Facebook Officially Announces Acquisition Of Atlas Solutions From Microsoft

Ending weeks of speculation, Facebook Thursday confirmed its acquisition of the Atlas Solutions ad-serving business from Microsoft.

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]]> David Cohen http://allfacebook.com/acquisition-atlas-solutions-microsoft_b111863#disqus_thread http://allfacebook.com/acquisition-atlas-solutions-microsoft_b111863 http://allfacebook.com/?p=111863 Thu, 28 Feb 2013 16:58:27 +0000 How I Optimize Facebook Ad Campaigns In 15 Minutes Per Day We call it MAA (not MMA or AMA) — and it stands for Metrics > Analysis > Action. The idea is this: Sort to find the top performers, ignoring the rest. Don’t mass-multiply; spend a few minutes per day, not three hours once per month. Amplify what’s working by using different forms of social retargeting via sponsored stories, sponsored results, and custom audience targeting. Don’t waste time making reports, unless you’re in that type of company — focus on insights and actions. Software is nice, but expert action is better. Software can’t mask missing competency. Repeat these cycles quickly — you can get them down to minutes and multiple cycles per day.

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]]> Dennis Yu http://allfacebook.com/yu-optimize-facebook-ad-campaigns-15-minutes_b110677#disqus_thread http://allfacebook.com/yu-optimize-facebook-ad-campaigns-15-minutes_b110677 http://allfacebook.com/?p=110677 Wed, 13 Feb 2013 14:20:12 +0000 Facebook Launches Lookalike Audiences, Lets Marketers Target Similar Users

Through custom audiences, Facebook pages can launch highly targeted marketing campaigns. Sister site Inside Facebook reported Monday that Facebook has launched lookalike audiences, allowing advertisers to target users who are similar to those in the custom audience database. Currently, this is in beta for U.S. users.

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]]> Justin Lafferty http://allfacebook.com/facebook-lookalike-audiences_b110040#disqus_thread http://allfacebook.com/facebook-lookalike-audiences_b110040 http://allfacebook.com/?p=110040 Mon, 04 Feb 2013 20:59:18 +0000 From Promise To Performance: Measuring Facebook Success Beyond The Like

For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook likes for brand pages. The conventional wisdom went that the larger the community on Facebook, the greater the chances of promoting whatever the brand wanted to do, whether it was a new product, campaign, etc.

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]]> Guest Writer http://allfacebook.com/lucy-jacobs-measuring-facebook-success-beyond-the-like_b109182#disqus_thread http://allfacebook.com/lucy-jacobs-measuring-facebook-success-beyond-the-like_b109182 http://allfacebook.com/?p=109182 Thu, 24 Jan 2013 11:19:56 +0000 Headlines For Facebook Sidebar Ads Can Now Be Customized Facebook ads that appear in the sidebar can now feature customized headlines, much like similar ads that link to sites outside of the social network, as reported by sister blog Inside Facebook.

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]]> David Cohen http://allfacebook.com/sidebar-ads-customized-headlines_b107486#disqus_thread http://allfacebook.com/sidebar-ads-customized-headlines_b107486 http://allfacebook.com/?p=107486 Thu, 27 Dec 2012 10:33:09 +0000 IOS 6 Users Can Now Install Facebook Apps Directly Via Mobile App Install Ads Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.

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]]> David Cohen http://allfacebook.com/mobile-app-install-ads-update_b107042#disqus_thread http://allfacebook.com/mobile-app-install-ads-update_b107042 http://allfacebook.com/?p=107042 Tue, 18 Dec 2012 14:34:42 +0000 Tackling 175 Toyota Dealers’ Facebook Pages

The challenge: To unify and clean up the Facebook messaging and presences of 175 Toyota dealers in the Southeast region of the U.S. 22squared Senior Vice President of Earned and Emerging Media Chris Tuff and Southeast Toyota Marketing Communications Manager Julie Tullis spoke about the progress they made on that front in just six weeks at a panel at the AllFacebook Marketing Conference in New York Wednesday, Dominating Scale with Facebook Technology to Drive True ROI.

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]]> David Cohen http://allfacebook.com/toyota-22squared-allfacebook-marketing-conference_b106119#disqus_thread http://allfacebook.com/toyota-22squared-allfacebook-marketing-conference_b106119 http://allfacebook.com/?p=106119 Wed, 05 Dec 2012 11:13:18 +0000