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Facebook Adds Video Views Objective For Video Ads, Reach And Frequency Campaign Model

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Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.

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Facebook Looks To Help Advertisers Sharpen Their Aim With Launch Of Core Audiences

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Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.

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How Will Facebook’s 2014 Overhaul Of Its Campaign Structure Affect Advertisers?

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Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.

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Facebook Advertising Overhaul Continues With Rollout Of Objective-Based Ad Buying And Reporting

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Facebook’s overhaul of its advertising products continued at full-throttle with Tuesday’s announcement that the social network is shifting to a model that it calls “objective-based ad buying and reporting,” putting the emphasis for advertisers on objectives, rather than on ad types, and giving them better tools to measure the impact of their campaigns.

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