The latest installment in Facebook’s Getting Started series for small and midsized businesses focuses on how they can use Ads Manager to track the performance of their ads and campaigns on the social network.
Some advertisers on Facebook are seeing the estimated daily reach of their ad campaigns while creating ads in Ads Manager.
Facebook’s Ads Manager has gone mobile, as the social network announced in a post on its Facebook for Business page that Ads Manager will be included in its flagship iOS and Android applications, as well as via its mobile site.
Facebook responded via email to advertisers who were victimized by a bug Tuesday night, which resulted in several of them receiving receipts that detailed other advertisers’ campaigns and spending.
Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites.
Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.”
The core audiences ad-targeting options Facebook announced in February are beginning to surface in Ads Manager, allowing brands to refine their targeting by location, demographic, interests, and behaviors.