Facebook rolled out a revamped ads report dashboard for its Ads Manager users, making it easier for them to access saved reports, choose from existing templates and save, schedule, share and export reports.
With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.
Facebook continued its focus on security with two announcements Wednesday related to its white-hat program: The social network is doubling the bounties that it will pay out to researchers who discover white-hat bugs its ads code, and it released a “Bounty Hunter’s Guide” containing detailed instructions on how to submit those bugs.
Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
The latest installment in Facebook’s Getting Started series for small and midsized businesses focuses on how they can use Ads Manager to track the performance of their ads and campaigns on the social network.