Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
The latest installment in Facebook’s Getting Started series for small and midsized businesses focuses on how they can use Ads Manager to track the performance of their ads and campaigns on the social network.
Some advertisers on Facebook are seeing the estimated daily reach of their ad campaigns while creating ads in Ads Manager.
Facebook’s Ads Manager has gone mobile, as the social network announced in a post on its Facebook for Business page that Ads Manager will be included in its flagship iOS and Android applications, as well as via its mobile site.
Facebook responded via email to advertisers who were victimized by a bug Tuesday night, which resulted in several of them receiving receipts that detailed other advertisers’ campaigns and spending.
Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites.