Want an easy way to manage the various advertisements that you’ve developed over time? Facebook has just released a Creative Library feature.
Facebook's New Creative Library Visually Manages Ads
Posts Tagged ‘Ads’
Facebook Sponsored Stories Increase CTR By 46%
A new reports suggests that Facebook’s sponsored stories provide a dramatic performance boost for advertisers.
Facebook Launches Three New Sponsored Stories
Today Facebook sent out a note to large advertisers announcing the introduction of three new types of sponsored stories.
Facebook Ad Prices Surge 40%, Revenue Too?
With Facebook ads increasing in popularity, it’s not surprising to hear that the prices have increased 40 percent per click in the past quarter. Does this mean revenue is on track to more than double this year?
Facebook Rolls Out Ads With New Photo Album Layout
Over the past week, many people have began seeing Facebook’s new photo album design. This afternoon some of them are also seeing ads.
7 Insanely Clever Ways To Get Users To Click Your Ads
What I learned from analyzing over 250,000 Facebook Ads.
Facebook Adds A Below The Fold Ad Spot
In an attempt to drive more clicks, and presumably increase revenue, Facebook has added a new “below the fold” ad spot, increasing the number of ads that are displayed on the right-hand site of the site from 3 to 4 ad placements. While a subtle adjustment, this could have a dramatic impact, decreasing the cost of advertising in the short-term thanks to increasing the available inventory by 33 percent.
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With New Site Design, Facebook Will Release New Ads Format
Back in April of last year Facebook began testing a new ad format, but not until the latest design screenshots did we begin to see the new format reappear. Also interestingly enough, Facebook is currently displaying automatically generated “Suggestions” above the advertisements. The reason I call it “interesting” is that we would expect this to detract from the ads which are generating revenue for Facebook.
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Facebook To Add Multi-Country Support For Advertisements
Want to target a single ad at both the United States and Iraq? While that may not be something you want to accomplish, it’s something you’ll soon be able to do. On Wednesday a revised version of my Facebook demographics tracking script started acting funny and after a little bit of poking around I realized that Facebook has revised their ad location field to let users manually enter countries rather than select them from a drop-down as previously was the case.
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