Facebook has been sitting on a gold mine: users’ information. Up until now, the company has used this to target ads within the site. But now, Facebook could soon launch an external ad network, using data from within the social network. For instance, information from your interests and likes could be used to create targeted ads on websites away from Facebook. It’s not yet known exactly what this could look like, but Emergence Capital General Partner Kevin Spain talked with AllFacebook about how it would change online advertising.
The Federal Trade Commission settlement with Google allowing privacy audits just might end up benefiting the legions of Facebook developers who’ve had to stop using AdSense.
Google AdSense may never make it onto the list of Facebook approved advertisers, resulting in a permanent ad revenue loss of 40 percent to 45 percent for developers.
Facebook has sent emails to application developers telling them that some form of enforcement action will hit anyone who works an unapproved ad provider. Translation: Please don’t work with AdSense right now.