Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
The European Commission, the antitrust authority of the European Union, will decide on Facebook’s proposed acquisition of cross-platform messaging service WhatsApp by Oct. 3, and the EC will do so armed with detailed information from questionnaires sent to companies including telecommunications operators, other social-networking sites and Internet-service providers, The Wall Street Journal reported.
Facebook announced some eventful news for page administrators, as the social network introduced desktop and mobile News Feed ads and insights for events, as well as a new look for users’ events pages.
Bluetooth-speaker manufacturer Jam Wireless Audio became one of the first brands to jump on the Hyperlapse bandwagon, releasing a video that it shot using the time-lapse-video application rolled out by Instagram earlier this week.
Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections — 2G, 3G or 4G — they use most often when accessing Facebook.
Social-data and ad-targeting platform 140 Proof announced that it has been granted what one of its advisors referred to as the “Hope Diamond of social advertising patents,” U.S. Patent No. 8,751,305, titled, “Targeting Users Based on Persona Data.”