The latest report on Facebook at Work, the social network’s project aimed at bringing workplace collaboration to businesses, came from The Wall Street Journal, which cited “a person briefed on the matter” in pegging an early January launch.
Brands on Facebook have the ability to opt their websites or applications out of the social network’s enhanced targeting with website data, and still retain access to the social network’s standard targeting features and custom audiences.
King.com teamed up with Facebook to launch a video campaign backing the game developer’s latest title, Candy Crush Soda Saga, and after the first day of the campaign, 100 million users of the social network were reached, with more than 70 percent of those via mobile.
The Shoppost social commerce platform from Zantler is now available for Amazon Webstore sellers, enabling them to market and sell their products and services in-stream on Facebook, Twitter, Pinterest and blogs.
An eyewear retailer took a close look at Facebook’s revamped Atlas ad platform and liked what it saw, as Coastal Contacts used the platform’s people-based measurement to gain a more clear picture of the connection between its online advertising and its in-store sales.
Social media management tool Gain added new features aimed at its enterprise customers, including the ability to mass-edit posts on Facebook, as well as to perform bulk actions and set up multiple approval rounds.
Social media users love Dove, as Unilever’s personal-care-product line finished atop the debut edition of The Love List, a new monthly report from social relationship platform Hootsuite that uses data from its uberVU unit to rank more than 450 of the top brands globally.