1 billion is the magic number for Facebook co-founder and CEO Mark Zuckerberg, who was not referring to dollars (directly, anyway), but to user totals for when Messenger, WhatsApp, Instagram and search will “start to become meaningful businesses,” he said during the social network’s third-quarter earnings call Tuesday.
Facebook co-founder and CEO Mark Zuckerberg said during the company’s third-quarter earnings call Tuesday that he envisions Facebook as a collaborator and not a competitor when it comes to electronic payments.
What are Facebook co-founder and CEO Mark Zuckerberg’s plans for the company over the next three, five and 10 years? He went into great detail on those plans during the social network’s third-quarter earnings call Tuesday.
Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the three-month period came from advertising, so it’s no surprise that the bulk of the call was devoted to advertising, as well. Chief operating officer Sheryl Sandberg had much to say on the topic, and all her comments are included in this post.
As a result of the official closing of Facebook’s acquisition of cross-platform messaging application WhatsApp, the first clear picture of WhatsApp’s financial results emerged in the form of a Form 8-K/A filed with the Securities and Exchange Commission by its new parent company Tuesday, and the picture wasn’t a pretty one when it came to net loss.
Mobile growth was everywhere to be found among Facebook’s third-quarter-2014 financial results, as mobile advertising revenue accounted for approximately 66 percent of total ad revenue for the period, up from 49 percent in the third quarter of 2013, while growth among mobile daily active users and monthly active users far outpaced the respective figures for overall DAUs and MAUs.
Looking to speed the process of getting dynamic, localized incentives to potential car shoppers on Facebook, BLiNQ Media, a Facebook Preferred Marketing Developer, announced the launch of AutoLiFT, aimed at automakers, agencies and dealers.
Facebook’s transformation into a mobile company has found its way into third-quarter-2014 statistics on clients of digital marketing agency 3Q Digital, which reported that mobile impressions were up 51 percent compared with the second quarter of 2014, while clicks rose 180 percent, click-through rates were up 85 percent and cost per click dropped 40 percent.