The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
More advertisers are discovering Facebook’s complex ad models, such as retargeting via Facebook Exchange and Website Custom Audiences. How effective can these techniques be? A new study by AdRoll, a Facebook Exchange partner, showed that by using both FBX and Website Custom Audiences, the CPM of News Feed ad impressions on mobile was 57 percent lower than desktop, generating a 10 percent higher click-through rate. It led to a 61 percent lower cost-per-click for News Feed ads on mobile compared to desktop.
Facebook’s announcement last month that it will include data from non-Facebook websites and applications in its ad preferences tool did not sit well with two privacy advocacy groups.
Social marketing platform Shift, a Facebook Preferred Marketing Developer, examined campaigns on the social network during the second quarter that were managed via its Facebook ad solution, and it shared its findings in the infographic below.
Did Instagram repeat the mistake its parent company made when Facebook prematurely released its Slingshot video-sharing application? TechCrunch reported that some Android Instagram users were seeing banner ads for a one-tap photo messaging app called Bolt, but the “free” button to presumably download the app took users to a dead Google Play URL.
Facebook Co-Founder and CEO Mark Zuckerberg said during the company’s second-quarter earnings call Wednesday that when it comes to payments, the social network considers itself a partner to existing players, and not a competitor.
Facebook’s Preferred Marketing Developer program has a new global director, as Vice President of Global Partnerships Blake Chandlee announced in a post to the PMD News group that Steve Irvine, currently director of business strategy and activation for global vertical strategy for Facebook Canada, will assume the role and report to Chandlee.