Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections — 2G, 3G or 4G — they use most often when accessing Facebook.
Social-data and ad-targeting platform 140 Proof announced that it has been granted what one of its advisors referred to as the “Hope Diamond of social advertising patents,” U.S. Patent No. 8,751,305, titled, “Targeting Users Based on Persona Data.”
Facebook Advertising Researchers Neha Bhargava and Eurry Kim followed up their July post on the Facebook for Business page on using Facebook ads to drive brand awareness by mining the same study of more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns, for tips on how brands can generate conversions from ads on the social network.
Instagram introduced advertising last November, and now the Facebook-owned photo- and video-sharing network is rolling out tools for advertisers that will allow them to gauge the success of their campaigns.
Men on Facebook: Would you exchange a post on Facebook or Instagram or a tweet for a shave or beard trim? If you are anywhere near the Marylebone area of London Sept. 18 through 20, you can do just that.