The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent with those habits, ensuring success and growth for 2015. Here are my predictions for the social media network.
Aside from shopping, the holiday season is also a peak travel time, and Expedia Media Solutions, Expedia’s ad-sales unit, looked at how the industry should approach 2015 from an advertising standpoint.
Digital marketing agency im.mk, a Facebook Preferred Marketing Developer, released an updated version of its iOS application aimed at allowing page administrators to quickly and easily create Facebook ads on their iPhones, and Take an Ad now supports the social network’s recently introduced local awareness ads.
What is the relationship between conversions and clicks? Atlas Insights head James Dailey took his shot at answering the question in a blog post, reminding brands that the purchase is the end goal, not the click.
What is the future of online privacy? Pew Research Center and Elon University’s Imagining the Internet Center released a new study Thursday seeking answers to that question from experts, many of which mentioned Facebook in their answers.
When Instagram topped the 300 million-user mark earlier this month, it moved past Twitter in terms of total users, but according to Facebook Preferred Marketing Developer and social analytics platform Socialbakers, the Facebook-owned photo- and video-sharing network blows away Twitter in terms of engagement.
Facebook Preferred Marketing Developer and social relationship platform Hootsuite named a new vice president of product: Jimmy Duvall, who had been head of product for eBay-owned e-commerce platform Magento.
Move over, FOMO, and make room for FOBO: A study by culture experts Crowd DNA for Facebook found that fear of being offline is the new fear of missing out, as 70 percent of respondents aged 13 through 24 from 13 countries said they have to be connected, no matter where they are.
The Interbrand 100 top global brands average 10 Facebook posts per week, with photos accounting for the most successful posts in terms of engagement and restaurants representing the top-performing vertical, according to third-quarter-2014 data released Tuesday by Facebook Preferred Marketing Developer and social analytics platform Simply Measured.