Facebook’s announcement that the site is testing ads that will go beyond pages’ fan bases set off a flurry of reaction across the Internet. Many criticized the social network, as previously, only content from pages specifically liked by the user or their friends ended up in their news feeds. Some feel that the ads are OK, since Facebook is a free service. A Facebook spokesperson told AllFacebook that this is a test, and users are able to hide these posts, similar to the process of hiding any other news feed content.
While several businesses that market on Facebook tend to become overly concerned with the number of likes their page has, Advertising Age found that more marketers are buying ads on Facebook to build brand awareness, not boost fan numbers.
After General Motors pulled its Facebook advertising, other car makers have said they recognize the value of social marketing. The latest? Nissan, which Advertising Age reports is heavily including Facebook in its marketing plans for the upcoming year.