Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
After Ad Age broke the news last week that Facebook was revamping Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, The Wall Street Journal uncovered more details Monday, speculating that an official announcement will come during Advertising Week 2014 in New York next week.
Attendees of Advertising Week 2014 in New York next week can meet the Instagram for Business team at the Instagram Gallery and Portrait Studio, which will be located at the Andaz Hotel at 485 Fifth Avenue (41st Street).
Facebook will maintain a strong presence at the 11th annual Advertising Week gathering in New York starting Sept. 29, returning as a sponsor and participating in several panels.
Facebook returns as a sponsor of Advertising Week, which is set for Sept. 23 through 27 in New York, and several executives from the social network will be featured on panels during the event.
Facebook Chief Operating Officer Sheryl Sandberg spoke of the importance that mobile will play in the social network’s evolution in a wide-ranging interview with board member Marc Andreessen and talk-show host Charlie Rose Tuesday at IAB MIXX, the annual event held during Advertising Week 2012 in New York, and the interview was broadcast via the Facebook Marketing Talks live channel.