Advertising - AllFacebook

Advertising - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 17 May 2013 23:00:31 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 STUDY: Digital, TV Ads Drive Viewers To Brands’ Facebook Pages

Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.

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]]> David Cohen http://allfacebook.com/burst-media-study-digital-tv-ads_b117821#disqus_thread http://allfacebook.com/burst-media-study-digital-tv-ads_b117821 http://allfacebook.com/?p=117821 Fri, 17 May 2013 16:04:51 +0000 5 Facebook Consumer Interaction Drivers From Sigmund Freud

Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?

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]]> Guest Writer http://allfacebook.com/stuzo-mark-spangler-sigmund-freud_b117792#disqus_thread http://allfacebook.com/stuzo-mark-spangler-sigmund-freud_b117792 http://allfacebook.com/?p=117792 Fri, 17 May 2013 13:47:04 +0000 5 Changes That Would Greatly Improve Facebook Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.

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]]> Justin Lafferty http://allfacebook.com/5-changes-that-would-greatly-improve-facebook_b117727#disqus_thread http://allfacebook.com/5-changes-that-would-greatly-improve-facebook_b117727 http://allfacebook.com/?p=117727 Fri, 17 May 2013 12:26:58 +0000 Watchtower: Pandemic Labs’ Homegrown Take On Facebook Analytics

Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.

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]]> David Cohen http://allfacebook.com/watchtower-pandemic-labs_b117689#disqus_thread http://allfacebook.com/watchtower-pandemic-labs_b117689 http://allfacebook.com/?p=117689 Fri, 17 May 2013 10:20:13 +0000 MediaBrix Powers Frontline Plus In-Game Campaign On King.com Facebook Game Pet Rescue Saga

Facebook users hoping to keep their accounts flea-free will be heartened by the news that flea- and tick-control product Frontline Plus launched a cross-platform advertising campaign on King.com Facebook game Pet Rescue Saga, with social and mobile game advertising platform MediaBrix providing the technology behind the campaign.

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]]> David Cohen http://allfacebook.com/mediabrix-frontline-plus-pet-rescue-saga_b117640#disqus_thread http://allfacebook.com/mediabrix-frontline-plus-pet-rescue-saga_b117640 http://allfacebook.com/?p=117640 Thu, 16 May 2013 13:10:48 +0000 Marqeta, Payments Platform Behind Facebook Card, Closes $14M Funding Round

The payment platform behind the Facebook Card, plastic gift cards that hold all electronic gift cards users have received through the social network, introduced in January, received a different type of payment, as Marqeta Thursday announced the closing of $14 million in series-B funding.

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]]> David Cohen http://allfacebook.com/marqeta-facebook-card-funding_b117626#disqus_thread http://allfacebook.com/marqeta-facebook-card-funding_b117626 http://allfacebook.com/?p=117626 Thu, 16 May 2013 11:52:12 +0000 Moontoast, VideoGenie Team Up To Bring Brand Advocates’ User-Generated Videos To Facebook

It’s not quite the Facebook video ads that have been the subject of rumors, but social rich media advertising platform Moontoast and user-generated-video platform VideoGenie announced Thursday that they have teamed up to integrate VideoGenie’s capabilities for capturing and managing user-generated video with Moontoast’s ad units.

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]]> David Cohen http://allfacebook.com/moontoast-videogenie_b117569#disqus_thread http://allfacebook.com/moontoast-videogenie_b117569 http://allfacebook.com/?p=117569 Thu, 16 May 2013 09:09:52 +0000 Facebook Adds Star Rating Recommendations To Desktop Pages Recommendations are a huge part of Graph Search. When users seek restaurants or bookstores their friends have liked, Facebook shows the average amount of stars their friends have assigned when rating those places. Previously, star ratings were available only through mobile and through random sidebar polling, but Inside Facebook noticed that Facebook recently added the ability to visit pages from desktop and rate them.

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]]> Justin Lafferty http://allfacebook.com/facebook-adds-recommendations-to-desktop-pages_b117574#disqus_thread http://allfacebook.com/facebook-adds-recommendations-to-desktop-pages_b117574 http://allfacebook.com/?p=117574 Wed, 15 May 2013 19:25:29 +0000 INFOGRAPHIC: Average Facebook Page Performance For April 2013 Wondering if your Facebook page is doing OK? Quintly recently released its report on average Facebook page performance in April. The infographic breaks page performance down in terms of size, so page administrators are not comparing pages for mom-and-pop stores with those with 3 million fans.

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]]> Justin Lafferty http://allfacebook.com/infographic-the-average-facebook-page-performance-for-april-2013_b117568#disqus_thread http://allfacebook.com/infographic-the-average-facebook-page-performance-for-april-2013_b117568 http://allfacebook.com/?p=117568 Wed, 15 May 2013 17:59:10 +0000 Compass Labs’ Social Advertising Optimizer Aims To Boost Facebook ROI

Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, announced Wednesday the launch of its newest product — The Social Advertising Optimizer — which will help marketers gain return on investment from Facebook marketing campaigns.

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]]> Justin Lafferty http://allfacebook.com/compass-labs-social-advertising-optimizer_b117535#disqus_thread http://allfacebook.com/compass-labs-social-advertising-optimizer_b117535 http://allfacebook.com/?p=117535 Wed, 15 May 2013 15:04:41 +0000 Facebook Marketing Platform Viralheat Launches IPhone App

Viralheat, a Facebook marketing platform, announced Wednesday a way that users can manage their Facebook pages on the go, with an iPhone application. From the app, Viralheat users can access the Viralheat stream, engage with Facebook fans, and publish updates. Page managers can also analyze data for their connected Facebook, Twitter, and LinkedIn accounts.

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]]> Justin Lafferty http://allfacebook.com/viralheat-iphone-app_b117518#disqus_thread http://allfacebook.com/viralheat-iphone-app_b117518 http://allfacebook.com/?p=117518 Wed, 15 May 2013 13:54:42 +0000 Optimal Analytics Allows Brands On Facebook To Analyze Performance Vs. Competitors

Self-service ad-buying and analytics platform Optimal announced the launch of audience analytics dashboard Optimal Analytics, which allows brands to examine audience demographic and behavioral statistics and track competitive brand activity across social networks including Facebook, Twitter, Pinterest, and Tumblr.

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]]> David Cohen http://allfacebook.com/optimal-analytics_b117482#disqus_thread http://allfacebook.com/optimal-analytics_b117482 http://allfacebook.com/?p=117482 Wed, 15 May 2013 12:13:06 +0000 Israeli TV Network Marks Return Of HBO’s ‘Game Of Thrones’ With Meme App From Blink

The third season of smash HBO drama series “Game of Thrones” recently debuted on Yes Oh, an Israeli TV network that airs shows from HBO and other cable networks, and social marketing outfit Blink created a “Game of Memes” application for Yes Oh’s HBO Facebook page.

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]]> David Cohen http://allfacebook.com/blink-game-of-thrones_b117364#disqus_thread http://allfacebook.com/blink-game-of-thrones_b117364 http://allfacebook.com/?p=117364 Tue, 14 May 2013 12:08:15 +0000 ‘Women’s Health’ Incorporates Facebook Into 2013 National Women’s Health Week Efforts

Facebook is a key component of the campaign by Women’s Health to support National Women’s Health Week, which runs through Saturday, as the magazine is using the social network to feature video chats, original videos, and interviews with Facebook users on how they use social media to stay healthy, shed bad habits, and motivate others.

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]]> David Cohen http://allfacebook.com/womens-health-national-womens-health-week_b117355#disqus_thread http://allfacebook.com/womens-health-national-womens-health-week_b117355 http://allfacebook.com/?p=117355 Tue, 14 May 2013 11:36:41 +0000 SocialCode Touts Results Of Campaigns Using Facebook’s Partner Categories

Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.

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]]> David Cohen http://allfacebook.com/socialcode-partner-categories_b117311#disqus_thread http://allfacebook.com/socialcode-partner-categories_b117311 http://allfacebook.com/?p=117311 Mon, 13 May 2013 18:13:42 +0000