When Facebook users like brands’ pages, that sentiment may not be permanent, as research from GlobalWebIndex indicated that 30 percent of Facebook users between the ages of 16 and 64 have unliked or unfollowed brands, with that figure rising to 38 percent among users aged 16 through 24.
Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
People-based marketing: Prepare to hear that term a lot more as Facebook develops ad-targeting and measurement platforms like Atlas, LiveRail and the Facebook Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an ad solution where companies can target the right consumers.
Filter this: Instagram topped the 300 million user mark, co-founder and CEO Kevin Systrom revealed in a blog post, in which he also announced that the Facebook-owned photo- and video-sharing network was adding verified badges for celebrities, athletes and brands, as well as deactivating spammy accounts.
Facebook rolled out a revamped ads report dashboard for its Ads Manager users, making it easier for them to access saved reports, choose from existing templates and save, schedule, share and export reports.