A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails.
Ad spending on Facebook rose 81 percent in the third quarter of 2014 compared with the year-earlier period, while click-through rates were up 148 percent and revenue rose 162 percent, according to the latest research from predictive marketing software provider Kenshoo, a Facebook Strategic Preferred Marketing Developer.
This is probably not going to come as a shock to brands on Facebook, but if you want to play, you pretty much have to pay, as a new report from Adobe found that impressions for organic posts on the social network by brands are down 50 percent in 2014 compared with 2013, while paid impressions are up 5 percent during the same time period.
Putting a face on Facebook data? That’s what one Preferred Marketing Developer is trying to do, as Kinetic Social announced the addition of the Audience Performance Page tool to its software-as-a-service platform.
Facebook appears to have restored the ability for advertisers to target users aged 65 and over.