Social media management tool Gain added new features aimed at its enterprise customers, including the ability to mass-edit posts on Facebook, as well as to perform bulk actions and set up multiple approval rounds.
Social media users love Dove, as Unilever’s personal-care-product line finished atop the debut edition of The Love List, a new monthly report from social relationship platform Hootsuite that uses data from its uberVU unit to rank more than 450 of the top brands globally.
Facebook users between the ages of 13 and 24 turn to the social network to express themselves by sharing photos, videos, jokes and information about themselves, according to the fourth installment of a joint study by Facebook and culture experts Crowd DNA.
In-application mobile ad inventory exchange MoPub can now offer access to advertising-automation software from social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, following the announcement Tuesday of a partnership between the two companies.
During the past 12 months, 30 percent of consumers have made purchases based on engagement with social networks, according to custom Facebook application creator ShortStack, which created an infographic to help marketers prepare for the holiday shopping season.
Marketers on Facebook were already starting to ramp up their paid ads and boosted posts even before the social network announced last Friday that users will see fewer promotional posts from pages in their News Feeds, according to a recent study by Experian Marketing Services.
Don we now our gay apparel: Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined the impact of various marketing channels, including Facebook, on apparel sales during the holiday shopping season.
Keeping it local is the way to go when it comes to Facebook pages, as a recent study from social media analytics platform Socialbakers found that local pages far outperform global pages in terms of engagement, due to the quality and frequency of localized content.
Facebook users are going to like this news, and page administrators will likely not: The social network announced Friday that users will begin seeing fewer promotional posts — not ads, but posts from pages – in their News Feeds starting in January.