Don we now our gay apparel: Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined the impact of various marketing channels, including Facebook, on apparel sales during the holiday shopping season.
Keeping it local is the way to go when it comes to Facebook pages, as a recent study from social media analytics platform Socialbakers found that local pages far outperform global pages in terms of engagement, due to the quality and frequency of localized content.
Facebook users are going to like this news, and page administrators will likely not: The social network announced Friday that users will begin seeing fewer promotional posts — not ads, but posts from pages – in their News Feeds starting in January.
Data outfit Umbel is gearing up for the holiday shopping season with a new vertical offering aimed at helping brands own customer data, gain actionable insights and customize their marketing and sales efforts to drive return on investment.
U Coral Beach Club Eilat, a hotel in Israel, is taking sharing vacation photos and checking in to the next level thanks to a collaboration between parent company Fattal Hotels and digital ad agency Ecaliptoos.
Facebook Strategic Preferred Marketing Developer and social marketing platform Shift announced the release of the next generation of its platform, which includes people-based marketing and measurement tools, enhanced automation technology, comprehensive reporting and a re-engineered programmatic ads solution.
A Facebook Strategic Preferred Marketing Developer had designs on improving its product design and development team, as SocialCode announced Thursday that it reached a licensing deal with mobile application developer Avocado Software, and that Avocado co-founder Jenna Bilotta was named SocialCode’s head of product design.