Posts Tagged ‘Advertising’

Dachis Group’s Employee Insight Measures Facebook, Other Social Efforts By Employees

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In what almost seems like a version of Klout for employees of a brand, with a host of other robust features, social software provider Dachis Group rolled out Employee Insight, a software-as-a-service application that measures the social media contributions of employees.

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Four Reasons Why Google Doesn’t Care If Facebook Wins The Social Media Wars

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Facebook is winning the social media wars. But Google isn’t worried. According to Chief Executive Officer Larry Page, Google Plus has more than 100 million active users. Facebook, meanwhile, has more than 900 million active monthly users. Google Plus has a little more than 10 percent of Facebook’s reach, and its users spend a mere 3.3 minutes per month on the search engine giant’s social network, compared with the average Facebook user’s eight hours.

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Three Post-IPO Causes For Concern For Facebook

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It’s not all roses and chocolates in the land of social-networking giants, despite Facebook’s initial public offering Friday. There are some real issues to be grappled with in Facebook’s future. And while not insurmountable, the problem areas are real threats, although they have been missed by blaring headlines.

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Buddy Media CEO Michael Lazerow: If You Buy Facebook Stock, You’re In For The Long Haul

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Social enterprise software giant Buddy Media Co-Founder and Chief Executive Officer Michael Lazerow was at no loss for words this morning when it came to dissecting Facebook’s impact on advertising.

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Facebook Still Dominates Google Plus On Android

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Recently, by way of sponsored stories in Facebook users’ newsfeeds, the social network has begun dipping advertising toes into its mobile endeavors. Smart move: According to new research released by NPD Group — which tracks consumer usage across broadband access, content, and devices — over the past six months, Facebook has firmly held onto its spot as the top-performing social-network on Google’s Android platform, MediaPost reported.

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