The debate over the importance of likes on Facebook for brands hinges on several factors, and the take from SocialCode, a Strategic Preferred Marketing Developer, is that brands and agencies must determine whether those likes have “lifetime value” before taking the steps to acquire them.
Polygraph Media, which enables brands on Facebook to optimize their paid, owned and earned media campaigns with data science, will announce its acquisition of predictive marketing technology company Offergraph Thursday.
A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
Facebook has sharpened its focus on retailers in recent months, and the social network shared a guide for its Preferred Marketing Developers on the best way to target and position those advertisers in a post for the PMD News group.
Social marketing platform Shift, a Facebook Strategic Preferred Marketing Developer, has a new vice president of agency partnerships: Andrea Wolinetz, former managing director of connected platforms at PHD.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Two Facebook Preferred Marketing Developers announced the formation of a strategic partnership, as Brazilian digital agency Riot will use the Swat.io social-media-management system from Austrian software agency Die Socialisten.
Will Facebook data partners such as Datalogix, Epsilon, Acxiom and BlueKai soon have their own portal on the social network?
Facebook appears to making it easier for pages to utilize a call to action. As discovered by Memorado and AllFacebook reader Matteo Gamba, some pages have the option to add a call to action when they upload a video.