As part of the “Brazil: A Magical Journey” campaign that launched Wednesday in select Macy’s stores and on its Facebook page, the department store is inviting shoppers and fans to share what it calls “augmented experiences,” or virtual excursions surrounding famous Brazilian fetes and pastimes, by uploading application-based photos to their Facebook pages.
“Must have bulletproof self-esteem,” the job description might well read. Curses and insults flung by anonymous fans and followers could quickly bruise a soft-shelled ego, says this Facebook page administrator.
How do you say “poke” in Hindi? According to several analysts, India is set to overtake the U.S. as the top Facebook market in terms of number of users by 2015.
The road ahead may be rough for Facebook, post-initial public offering. At least that is the speculation of Michael Mothner, founder and chief executive officer of El Segundo, Calif.-based online marketing firm Wpromote, who wrote about his predictions for Inc. magazine.
To the executive class, Facebook looks an awful lot like an old-school media company. That’s because its business model is built on earning revenue through, you guessed it, selling ads. In order for people to buy the ads, they have to prove effective and get people to buy things. But this return on investment has historically been difficult, no matter the medium.
For hotels, using Facebook as a marketing tool is nothing new, but they can now use Facebook users as marketing tools following Appnostic’s addition of the “Plus-U” feature to its SocialBooker hotel distribution application.
A recent study for The Hollywood Reporter found that 88 percent of people consider Facebook to be entertainment, and a CNBC/Associated Press survey released just today confirmed this, finding that only 12 percent of users would feel confident making purchases through the site, so no one should be shocked that General Motors announced that it is yanking its advertising dollars ($10 million worth) from the social network’s platform.
Justin Kistner, social director at Facebook preferred marketing developer Webtrends, offered an interesting take on Facebook’s initial public offering and how it can eliminate its potential revenue shortfall.
Facebook analytics provider Socialbakers examined efforts by brands on the social network to target the 83 percent of its users outside of the United States.
Social enterprise software creator Buddy Media announced a host of additions to its social marketing suite this morning, including a unified social data application-programming interface, universal conversion tracking, and a new mobile content-development platform.
