
Business-card creator Moo.com is finally putting the business in business cards, extending an offer of free card creation to brands based on their timeline pages.

Business-card creator Moo.com is finally putting the business in business cards, extending an offer of free card creation to brands based on their timeline pages.

Recent research by online advertising-management platform Marin Software gave the Facebook like thumbs-up to the social network’s emphasis on social ads and sponsored stories.

The Facebook portion of a recent online ad campaign that ran in Brazil was so successful that the part of the budget initially allocated for portal banners was put exclusively into Facebook ads instead.

Facebook broke in its brand-new Facebook Terms and Policies Hub with a revamped data use policy, as announced by Chief Privacy Officer Erin Egan in a post on the Facebook and Privacy page.

Facebook launched a tool designed to aid marketers in creating sponsored stories, allowing them to preview their work, as well as to better target audiences and select open graph action verbs.

Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.

Facebook’s latest attempt to combat user confusion over its constantly evolving policies places all of them in one location, as the social network launched its Facebook Terms and Policies Hub, with the tag line, “Everything you need to know, all in one place.”

Ad agencies continued to heavily favor Facebook when asked which social networks they would use in campaigns for their clients, with 85.1 percent tapping Facebook, nearly double the percentage achieved by second-place finisher YouTube, according to Strata.

Social advertising and optimization technology outfit Adaptly rolled out a new solution aimed at tapping paid media opportunities on Facebook and other social networks to ensure that brand-generated content reaches its full audience.

Facebook late last night filed the sixth amendment to its S-1 filing with the Securities and Exchange Commission for its May 18 initial public offering, acknowledging the challenges of monetizing advertising on its mobile products, and announcing the grant of restricted-stock units to employees.