Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.
It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.
HootSuite added a suite of six Facebook-related features to its dashboard, citing the fact that of the 3 million daily messages sent via its platform, 40 percent are through the social network.
Facebook Tuesday began testing what may end up being the solution to its mobile advertising woes: The social network’s new mobile ad network is an experiment in which advertisers can target mobile users of the social network with ads for applications or websites based on their Facebook data generated from their visits to other apps or mobile sites.
The list of companies that offer analytics for businesses on Facebook seems to expand on a daily basis, but data analyzer Stephen Wolfram and his company, Wolfram|Alpha, are offering Facebook users a detailed look at their personal analytics on the social network, free of charge.
Who is on Facebook? That’s what Web monitoring service Pingdom wanted to know. We know that Facebook users span all ages, from teens to seniors, but Pingdom wanted to find out what the demographic breakdown is on the social network (as well as other social media sites). The company found out that most Facebook users are actually 35 or older.
Facebook page administrators will soon be able to target their posts by various criteria, with the feature reportedly rolled out to some pages already, a marketer who was briefed by a Facebook representative told sister blog Inside Facebook.