SocialCode, a Facebook Strategic Preferred Marketing Developer, released a new report aimed at helping brands use Facebook advertising to promote awareness and continue the process all the way through to driving sales.
The Facebook Data Science Team marked Thanksgiving by analyzing anonymized, aggregate data from English-speaking users in the U.S. to determine what they were most thankful for, and friends, family and health topped the list.
Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the three-month period came from advertising, so it’s no surprise that the bulk of the call was devoted to advertising, as well. Chief operating officer Sheryl Sandberg had much to say on the topic, and all her comments are included in this post.
Despite extensive efforts by Facebook and other social networks to curb behavior such as cyberbullying and online harassment, a new survey by Pew Research Center found that malicious behavior continues to thrive on the Internet, with 73 percent of respondents having witnessed such activity and 40 percent being on the receiving end of it.
Facebook appears to have restored the ability for advertisers to target users aged 65 and over.
The Facebook Data Science Team conducted a detailed analysis of candidates for governor, the House of Representatives and the Senate in next month’s midterm elections, examining some 150,000 posts that have generated around 20 million likes, comments and shares.
The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.
The goal of Internet.org – the initiative launched in August 2013 by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung — is to connect the 4.4 billion people who currently lack access to the Internet, but a mission on such a large scale is not without barriers, and a study released Wednesday by McKinsey & Co., “Offline and Falling Behind: Barriers to Internet Adoption” (embedded below), examines those barriers.
The Facebook Data Science Team turned its attention to check-ins at 2014 FIFA World Cup Brazil, studying how many users of the social network checked in at the various World Cup cities in Brazil between June 2 and 16, where they came from, and who they are.
Social marketing and analytics platform Engagor unveiled a redesign last week, offering its clients deeper insights and a streamlined user interface.