Facebook continued its Valentine’s Day week series of studies by the Facebook Data Science Team with a look at the age differences in opposite-sex relationships on the social network, with information mined from anonymized, aggregated data on users with average ages of between 20 and 49.
Will Facebook users start seeing ads from Facebook while they’re using other applications? The social network announced in a post on its Facebook for Business page that it is running a “small test” of Facebook ads in mobile apps, with “a small number of advertisers and publishers,” billing it as an effort to enable developers to monetize their apps and to expand reach for advertisers.
Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.
It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.
HootSuite added a suite of six Facebook-related features to its dashboard, citing the fact that of the 3 million daily messages sent via its platform, 40 percent are through the social network.
Facebook Tuesday began testing what may end up being the solution to its mobile advertising woes: The social network’s new mobile ad network is an experiment in which advertisers can target mobile users of the social network with ads for applications or websites based on their Facebook data generated from their visits to other apps or mobile sites.
The list of companies that offer analytics for businesses on Facebook seems to expand on a daily basis, but data analyzer Stephen Wolfram and his company, Wolfram|Alpha, are offering Facebook users a detailed look at their personal analytics on the social network, free of charge.