Aggregate Knowledge - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 24 May 2013 20:09:57 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 STUDY: Facebook, Other Social Networks Deliver Highest-Quality Users In Ad Campaigns Media intelligence company Aggregate Knowledge analyzed more than 27 billion online ad impressions during the first quarter of 2013, finding that social networks and portals drove efficiency for brands, with social networks delivering the highest-quality users, or those most likely to lead to conversions, while ad exchanges continued to be cost-effective.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/aggregate-knowledge-q1-2013-global-media-intelligence-report_b116749#disqus_thread http://allfacebook.com/aggregate-knowledge-q1-2013-global-media-intelligence-report_b116749 http://allfacebook.com/?p=116749 Tue, 07 May 2013 10:59:17 +0000 Facebook Highlights 1Q 2013 Advertising Achievements Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/1q-2013-advertising_b116440#disqus_thread http://allfacebook.com/1q-2013-advertising_b116440 http://allfacebook.com/?p=116440 Wed, 01 May 2013 19:11:47 +0000 Shift Open Marketing Cloud Debuts With Suite Of Best-In-Class Apps Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/shift-open-marketing-cloud_b114819#disqus_thread http://allfacebook.com/shift-open-marketing-cloud_b114819 http://allfacebook.com/?p=114819 Tue, 09 Apr 2013 12:00:15 +0000 Facebook Measurement’s James Dailey, Aggregate Knowledge’s Rob Gatto Discuss Cross-Publisher Measurement Effectiveness James Dailey of Facebook’s measurement team and Aggregate Knowledge President Rob Gatto are featured in a 15-minute video discussion on the Facebook Studio blog on how to approach consistent, cross-publisher advertising measurement.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/ames-dailey-rob-gatto-cross-publisher-measurement-effectiveness_b113446#disqus_thread http://allfacebook.com/ames-dailey-rob-gatto-cross-publisher-measurement-effectiveness_b113446 http://allfacebook.com/?p=113446 Wed, 20 Mar 2013 15:45:11 +0000 Facebook COO Sheryl Sandberg Uses 4Q Earnings Call To Tout Advertising Success Stories Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/sheryl-sandberg-4q-advertising_b109740#disqus_thread http://allfacebook.com/sheryl-sandberg-4q-advertising_b109740 http://allfacebook.com/?p=109740 Thu, 31 Jan 2013 13:15:58 +0000