AgoraPulse, which provides Facebook page analytics, now offers marketers the ability to tailor mobile-only campaigns. With AgoraPulse’s mobile technology, brands can offer optimized experiences to those who access contests or promotions from desktops or smartphones.
There are several ways to track Facebook pages’ performance, but AgoraPulse is working on a way for page administrators to compare their stats to those of similar pages. The company recently launched Barometer, allowing those who manage Facebook pages to see their rates of engagement and reach, as well as how they stack up against pages of similar size.
On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?
Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.
Facebook page managers are constantly looking for help, asking what to post and when. Luckily, a speaker at the AllFacebook Marketing Conference in New York has the answers. Emeric Ernoult, the CEO and founder of AgoraPulse, laid down six simple tips for page admins who want to find success on the social network.
There has been much discussion within the Facebook marketing world about what to post to Facebook pages and when. New features recently released by AgoraPulse, which provides cost-effective Facebook solutions to businesses, allow page administrators to see what types of posts are most popular, when they’re most popular, and what kinds of posts users are hiding or marking as spam.
Wondering how you can overtake your competition in terms of likes, shares, and engagement? Don’t be afraid to give them a like and track them on Facebook. Panelists of the “Competitive Analysis on Facebook” discussion at Friday’s AllFacebook Marketing Conference in San Francisco spoke about the importance of keeping tabs on your competitors.
Business owners: you don’t need to dump a bunch of money into a Facebook marketing campaign or pay top dollar for someone to handle your social media. If you’re smart, there are ways to reach more people through Facebook (and get them to buy your product) for cheaper than traditional methods. Experts who contributed to the “Facebook Ads: Can They Promote More Than Likes?” panel at the AllFacebook Marketing Conference in San Francisco Friday showed how their businesses helped companies get their message out and sell without breaking the bank.
Looking for ways to make money through your Facebook presence? Maybe you’ve only dipped your toe into the water, but want to see how Facebook can help your business? You might want to check out the AllFacebook Marketing Conference, coming to San Francisco this Thursday and Friday. AllFacebook has brought together some of the world’s experts in social marketing for this two-day symposium, and passes are still available.
AgoraPulse is tailoring its entry into the customer-relationship-management field to small and midsized businesses, emphasizing its self-service interface and affordable pricing.