Airtel

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Internet.org App to Debut in Zambia

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Zambia may seem like an odd choice for the site of an application’s launch, but it makes perfect sense when the developer of that app has a mission statement of connecting the rest of the world. Internet.org – the global partnership formed last August by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung to “connect the next 5 billion people” — announced the launch of its app, starting with Airtel subscribers in Zambia.

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Mark Zuckerberg Spotlights Several Internet.org Initiatives During Keynote At 2014 GSMA Mobile World Congress

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Facebook Co-Founder and CEO Mark Zuckerberg discussed several developments from the Internet.org global connectivity initiative at the 2014 GSMA Mobile World Congress in Barcelona, Spain, Monday, including the formation of SocialEDU, a program aimed at bringing “a collaborative online education experience” to students in Rwanda.

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Facebook Has A Nigerian Problem With Targeting

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No, I didn’t receive an email from Princess Zuckerberg asking me to save her family fortune from the hands of the rebel forces. This is not the typical Nigerian 419 scam. In this version, Facebook is unknowingly misleading its advertisers about its vaunted targeting abilities. If you buy ads targeting the U.S., it is now very likely that you are getting traffic from Nigeria and other parts of Africa, as well.

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