Gone are the days when print and TV are the dominant avenues of advertising. Now companies big and small need to integrate Facebook and other social avenues into their marketing plans. A panel of experts, including a social media official at HBO, at the AllFacebook Marketing Conference talked about the importance of keeping Facebook in mind when reaching out to potential customers.
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Digital marketing firms Resolution Media and Kenshoo analyzed nearly 65 billion Facebook ad impressions and 20 million Facebook ad clicks during a 12-month period to come to this conclusion: Men are cheap.