Lookalike audiences, which Facebook began beta-testing last month, will launch this week as a targeting option on the social network’s power editor, allowing advertisers to reach out to potential customers with similar characteristics to their current customers.
When it comes to social, the challenge for marketing departments in 2013 will be to monetize and measure their social investments by understanding the value of the data, insights, and conversions these social channels create. Marketers will now be asking the same of recently launched Facebook graph search as they look to use it effectively for their business.
On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?
The Facebook custom audiences bandwagon has a new passenger, as Experian Marketing Services announced the launch of a new service to create and deliver targeted Facebook advertising via its Alchemy Social ad manager, allowing Experian CheetahMail clients to synch targeted ads on the social network with their email campaigns.
Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability.
Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.
We know that many brands saw rapid gains during the 2012 Olympic Games in London, but how many brands were able to sustain that growth through the 2012 Paralympic Games? Alchemy Social, an Experian company, released a graph showing how popular fan pages attracted more likes through both events.
People all around the world are going crazy on Facebook for the 2012 Olympic Games in London. Thanks to the wide availability of data, we can see just how crazy. Olympics fans can play games, use applications to gain more information about their favorite athletes, like an Olympian’s Facebook page, or simply mention them in a status update. So what have been the most popular apps and who have been the most popular athletes so far?
Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking “like,” and actually visiting a business’ online store.
Today’s Facebook Marketing Conference included presentations of timeline for pages, the Reach Generator, ads on mobile devices, real-time page insights, logoff page ads. Here’s what top executives are saying about these topics.