Arbor Mist raised its glasses to Facebook, as it became the first wine brand to reach 1 million likes, according to social media analytics platform Socialbakers, and its success hasn’t stopped at the like total.
Enterprise marketing technology provider Unified cited four industries that excelled at converting clicks into fans in its October 2013 Facebook Advertising Benchmarks study — cellular and telco, gaming, desktop software, and alcohol — and Unified also pointed out that food ads are 58 percent more likely to be clicked than the average ad on the social network.
Don’t drink and Facebook, or tweet: While the consequences may not be deadly, like they are for drinking and driving, they can still be damaging.
The most popular Facebook page in Australia in June, by likes, was Tourism Australia, which is not much of a surprise, considering the fact that the top category by likes Down Under is airlines, travel, and tourism, according to a study by digital ad agency Online Circle Digital.
College freshmen who reported high levels of anxiousness and alcohol use appeared to be more connected with Facebook, while those who reported high levels of loneliness and anxiousness use the social network to connect with others, according to the results of a recent study.
The latest solution to help Facebook users clean up their profiles to make their content work- or school-friendly is new iOS application FaceSaver, which claims to be capable of discovering “two to three times more” inappropriate content than other Facebook cleaning apps and services.
More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.
Spirit brand Grand Marnier is marking the season of giving with its second annual Grand Giving Tree Facebook application, which allows users of the social network to choose between three charitable organizations by selecting ornaments that represent the charities and placing them on the virtual Grand Giving Tree.
Speaking of alcohol, an alcohol-related competition is coming to Facebook in the form of the World Series of Beer Pong VII.