College freshmen who reported high levels of anxiousness and alcohol use appeared to be more connected with Facebook, while those who reported high levels of loneliness and anxiousness use the social network to connect with others, according to the results of a recent study.
The latest solution to help Facebook users clean up their profiles to make their content work- or school-friendly is new iOS application FaceSaver, which claims to be capable of discovering “two to three times more” inappropriate content than other Facebook cleaning apps and services.
More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.
Spirit brand Grand Marnier is marking the season of giving with its second annual Grand Giving Tree Facebook application, which allows users of the social network to choose between three charitable organizations by selecting ornaments that represent the charities and placing them on the virtual Grand Giving Tree.
Speaking of alcohol, an alcohol-related competition is coming to Facebook in the form of the World Series of Beer Pong VII.
Drinking alcohol is one of the most social activities people partake in. Therefore, it’s ideal for alcohol brands to have a significant presence on Facebook and other social networks. This way, these brands can partake, monitor, and start conversations about the various drinks they offer.
Webroot is determined to help thwart Facebooking while drunk, teaming up with advertising and design agency TDA Boulder to debut Holiday Party Sobriety Test applications for iOS (Apple) and Android devices.
The Kansas Department of Transportation and a community coalition have placed a Facebook advertisement targeting teenagers looking for fake IDs. In two months, over 5,000 people have responded to the ad.
Could Facebook be the new gateway drug? According to a new study of by Case Western Reserve University in Ohio, social media sites like Facebook and Twitter lead to more risky behavior like drinking, smoking, doing drugs, and having sex.