This may not be what anti-advertising Facebook users want to read, but Head of Measurement and Insights Brad Smallwood believes the social network has plenty of room for more ads.
Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Many Facebook marketers agree that images are the most powerful type of posts for pages seeking engagement. But with Facebook’s page post sorting algorithm (externally known as EdgeRank), only a fraction of a page’s fans will see posts. How can pages optimize their images to get more fans (and friends of fans) to see their messages? PostRocket compiled the answer in an infographic.
Several Facebook gifting applications have relied upon birthdays to get users to interact. But eGifter, an app from GroupGifting.com, wants to change that. The team recently introduced to its app an algorithm to recommend good times to give gifts other than birthdays. For instance, if a friend posts that they’re celebrating a milestone such as a baby, engagement, or new job, eGifter will learn this and recommend a gift.
Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank. It weighs not only the timeliness of posts, but their relevance to users. Facebook wants to make sure that the posts users see within News Feed are the ones they’ll be most likely to engage with. It’s why users tend to see posts from pages they’ve commented on and friends they’ve shared with more often than pages and people they don’t really post about. Mike Maghsoudi of PostRocket and Facebook expert Jon Loomer both explained the algorithm in posts recently.
Not everyone is a fan of Facebook’s post-sorting algorithm, which determines News Feed placement based on with whom users would be most likely to engage. But if you’re trying to see more of your best friend’s Facebook posts, or fewer from a habitual oversharer, there is a way to set these preferences.
It’s not exactly a Facebook phone. It’s not exactly a Facebook application. It’s Home, and it will be on select Android devices starting April 12. The company announced Thursday that the HTC First, as previously rumored, will be the flagship for deep Facebook integration, and other phones will have these capabilities soon. From these devices, Facebook will make a highly visual Cover Feed the focus, bringing users closer to photos, status updates, check-ins — and, someday, ads.