Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.
Facebook detailed the changes to its News Feed algorithm that were reported earlier, saying in a Newsroom post that average referral traffic to media sites has leapt by more than 170 percent in the past year.
Facebook constantly tweaks its News Feed algorithm, which determines the posts users see in the most-trafficked section of the social network, and Digiday reported that its latest tweak was a favorable one for publishers.
Facebook’s annual Hacker Cup competition is kicking off a little earlier this year, as the social network announced on its Facebook Hacker Cup page that the online qualification round will be held Nov. 21 through 24.
Facebook hookup application Bang with Friends is officially leaving the “with friends” part of its name to game developer Zynga following the settlement of a trademark-infringement lawsuit, extending the Down rebranding it introduced to its iOS app in August to the entire operation, and adding several new features.
A wide range of opinions exists on whether all of the data Facebook has on its users is a good thing, but it could turn out to be a very good thing for Facebook users looking for places to live, as RentalRoost, a San Francisco Bay-area-based website that incorporates Facebook data into its rankings of available properties, prepares to go nationwide later this month.
Facebook announced another tweak to the algorithm that determines which ads appear in users’ News Feeds, giving more weight to the feedback it receives on ads, particularly how often they are hidden or reported.
Facebook and Twitter users who have attempted to watch TV shows and sporting events on their digital-video recorders, only to find out the plot twists or scores in advance thanks to yappy friends and contacts, can now use a free iOS application to avoid that problem in the future: Spoiler Shield.
Facebook wants to know even more about its users than it already does, and an eight-employee group referred to within the company as the AI (artificial intelligence) team is quietly working on incorporating deep learning technology, which uses simulated networks of brain cells to process data, MIT Technology Review reported.
When Facebook pages turn to promoted posts, does it have any effect on their organic results in terms of their posts appearing in users’ News Feeds? No, according to a random study of 5,000 promoted posts by 1,500 pages, conducted by Facebook analytics provider Wise Metrics.