One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Facebook, as you’ve probably seen, has been a boon to viral sharing site Upworthy. But has the Facebook News Feed algorithm now shifted against it? What happens next you have to see to believe. WhoIsHostingThis.com compiled an interesting infographic illustrating the history of the Facebook/Upworthy relationship.
Struggling to beat Facebook’s algorithm to garner more organic views for your posts? A new tool by Attentive.ly designed specifically for audience targeting for enterprise organizations could help.
Facebook’s energy-conservation efforts aren’t limited to the hardware at its data centers: The social network aims to make its software infrastructure more energy-efficient, as well, and one of the ways it is doing so is via Autoscale, a system for power-efficient load balancing.
Advocate marketing platform Crowdly, which refers to itself as the “after-like marketing firm,” announced the launch of its Crowdly 2.0 platform, which it said “provides actionable ways for leading brands and their agencies to surface, identify and build relationships with their best fans– driving advocacy, brand loyalty and sales.”
Social media analytics tool Zuum now allows brands on Facebook to determine when their competitors are “significantly” promoting posts on the social network, and the impact of that promotion on their engagement levels.
Since launching in 2011, DAU-UP has helped developers including Playtika, Social Point, and Plarium promote their games via its access to Facebook’s application-programming interface. On Thursday, after six months of beta-testing, the company will launch its Mobile Gamer Acquisition Solution.
Facebook announced a revamp of the way it ranks videos from both users and pages, with a focus on if users watched videos and for how long, adding that the change only applies to uploaded videos, and not links to videos, which are already treated in a similar fashion.
As you know, Facebook is slowly killing organic reach for brands, so you’ll either need to pay to advertise there in the near future or get really, really good at sorting out its ever-changing EdgeRank algorithm.