The most valuable piece of real estate on Facebook will have a new look “in the coming weeks,” as the social network announced an update to its News Feed, aimed at making its presentation more consistent across desktop and mobile.
Social media news aggregation and analysis platform NewsWhip relaunched its website to bring users the most shared stories via Facebook and Twitter from countries including the U.S., U.K., Ireland, Australia, Germany, France, and Spain.
Retention marketing solutions provider Optimove announced that it now interfaces with Facebook via application-programming interface, enabling it to automatically update the social network’s custom audiences lists on a daily basis.
If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.
With Facebook’s fourth-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing statistics from two of its clients, an online retailer and a lead-generation company.
Wanted: Editors. Facebook has been looking to hire contract editors to work on Paper, the Flipboard-like mobile news-reading application the social network has reportedly been developing, two sources told Re/code.
Multichannel direct-marketing outfit Publishers Clearing House usually brings to mind sweepstakes, its PCH Prize Patrol, and magazine subscriptions. However, perhaps Facebook engagement should be added to that list.
In a Newsroom post Tuesday, Facebook announced an update to its News Feed algorithm that will push down text-only status updates from brands. While text posts from users lead to higher engagement, the same doesn’t hold true for businesses — text posts receive lower engagement than visual posts such as link shares, images, and videos.