AllFacebook Marketing Conference - AllFacebook

Marketo’s Jason Miller On Facebook For B2B: Why So Serious?

Dennis Yu — Mon, 13 May 2013 12:10:01 +0000

Dennis Yu, CEO of BlitzMetrics, will speak at the AllFacebook Marketing Conference June 5 in San Francisco.

We caught up with Jason Miller, Marketo’s social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and spill his best tips to drive leads.

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AllFacebook Marketing Conference: Register Before Midnight And Save!

Mediabistro Events — Thu, 11 Apr 2013 12:15:53 +0000

There’s no better way to learn the tricks of the social media trade than from experts who know the secrets to audience engagement and monetization. Join AllFacebook Marketing Conference, June 5 in San Francisco, and develop skills to leverage your fan base and boost revenue. Leading professionals from Jack Daniel’s, LA Opera, Toyota, and more will speak at the event.

Prices increase at midnight tonight, so register now and save.

Featured sessions include:

Mobile, Social, and Local: Where Search, Influence, and Opportunity Meet: Is your business up to speed with its mobile presence? Smartphones and tablets are often the first point of search and contact between consumers and today’s business. Professionals from Spruce Media, Work4Labs, Sparker Strategy, Ampush, and Moontoast will explore how search is huge part of location-based marketing and how reviews are boosting search-engine optimization and search results.
Managing Facebook Burnout: A recent Facebook study found that users regularly burn out on the social network and take “Facebook vacations,” the opposite of what a company wants to hear. In this panel, we’ll discuss ways to leverage Facebook with real-world and social interactions, incentivize users that already like your page, and balance audience engagement with appropriate message pacing.

View the full program here.

Early bird prices end at midnight tonight (April 11), so register now!

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Secretary of State John Kerry Signs Wall In Facebook’s Berlin Office

David Cohen — Tue, 26 Feb 2013 12:44:03 +0000

The Facebook Public Policy Office in Berlin has likely been in overdrive due to the social network’s ongoing conflict with the north German state of Schleswig-Holstein over whether Facebook users should be allowed to use pseudonyms, but staffers in Berlin welcomed U.S. Secretary of State John Kerry Tuesday, and Kerry signed the office’s wall.

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Be Prepared For Facebook Emergencies

David Cohen — Fri, 07 Dec 2012 16:25:54 +0000

No matter how judicious brands are when it comes to protecting themselves against social media emergencies, they are bound to happen.

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How Can Brands Build Loyalty Through Facebook?

Justin Lafferty — Wed, 05 Dec 2012 18:27:46 +0000

Subway has a pretty tasty deal with CityVille players. Those who play the popular Facebook game can build a Subway restaurant into their city, in return, Subway gives the player a coupon to be redeemed in-store. When the coupon is used, the player then gets a code for CityVille bonuses. An expert panel discussed this and other ways that brands can build loyalty with fans through Facebook in one of the final events of the AllFacebook Marketing Conference in New York.

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What Should Brands On Facebook Be Concerned About?

David Cohen — Wed, 05 Dec 2012 16:19:15 +0000

There are too many Facebook pages and other social media accounts owned by or connected to brands, too many people with administrator privileges, and too many applications granted permission to access those social media accounts. Those were the main concerns discussed by Social iQ Networks Co-Founder and CEO Devin Redmond during “Protect Your Brand Pages,” a panel at the AllFacebook Marketing Conference in New York Wednesday.

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Facebook, Social Media, And Sports: Natural Teammates

David Cohen — Wed, 05 Dec 2012 15:19:10 +0000

Professional sports teams and leagues are as focused on Facebook and other social media as businesses from other sectors are, and an all-star team of social media executives from the field joined moderator and Movement Strategy Co-Founder Jason Mitchell on a panel at the AllFacebook Marketing Conference in New York Wednesday, “How Professional Sports Are Monetizing through Facebook.”

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Integrating Facebook Into Your Marketing Strategy

Justin Lafferty — Wed, 05 Dec 2012 11:56:38 +0000

Gone are the days when print and TV are the dominant avenues of advertising. Now companies big and small need to integrate Facebook and other social avenues into their marketing plans. A panel of experts, including a social media official at HBO, at the AllFacebook Marketing Conference talked about the importance of keeping Facebook in mind when reaching out to potential customers.

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Tackling 175 Toyota Dealers’ Facebook Pages

David Cohen — Wed, 05 Dec 2012 11:13:18 +0000

The challenge: To unify and clean up the Facebook messaging and presences of 175 Toyota dealers in the Southeast region of the U.S. 22squared Senior Vice President of Earned and Emerging Media Chris Tuff and Southeast Toyota Marketing Communications Manager Julie Tullis spoke about the progress they made on that front in just six weeks at a panel at the AllFacebook Marketing Conference in New York Wednesday, Dominating Scale with Facebook Technology to Drive True ROI.

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How To Take On Your Facebook Competition

Justin Lafferty — Wed, 05 Dec 2012 10:30:35 +0000

Every page on Facebook is in competition for space on users’ news feeds. With the changes in Facebook’s algorithm (commonly known as EdgeRank), pages have to work harder or open up the checkbook to get into more of their fans’ news feeds. At the AllFacebook Marketing Conference in New York, an expert panel discussed how to see what the competition is doing and draft a Facebook marketing strategy. However, don’t assume that just because your competition is spending the big bucks, they’ve succeeded at marketing.

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Friend-To-Friend Facebook Marketing: That’s A Wrapp

Justin Lafferty — Tue, 04 Dec 2012 17:28:01 +0000

It has been proven that a marketing message holds so much more weight when it comes from a friend rather than a brand. So how can brands get in on the friend-to-friend connection? Social gifting application Wrapp seems to have this solved. By utilizing sponsored (free) and paid gift cards, Wrapp has excelled at getting brands involved in conversations with friends. Wrapp CEO Hjalmar Winbladh, as well as Gap Sr. Director of Business Strategy Soundar Koneti, spoke at the AllFacebook Marketing Conference in New York about how the company has succeeded with friend-to-friend marketing.

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6 Ways To Make Your Facebook Page Stand Out

Justin Lafferty — Tue, 04 Dec 2012 15:44:53 +0000

Facebook page managers are constantly looking for help, asking what to post and when. Luckily, a speaker at the AllFacebook Marketing Conference in New York has the answers. Emeric Ernoult, the CEO and founder of AgoraPulse, laid down six simple tips for page admins who want to find success on the social network.

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Unlocking The Mysteries Of The Facebook News Feed

David Cohen — Tue, 04 Dec 2012 13:28:00 +0000

What are the keys to success when it comes to the Facebook news feed? “Understanding the Most Valuable Digital Real Estate: The Facebook News Feed,” a panel at the AllFacebook Marketing Conferencein New York Tuesday, presented a forum for six industry experts to ponder that question.

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Next Week’s Must-Attend Event For Social Media And Marketing Professionals

Mediabistro Events — Thu, 29 Nov 2012 16:26:40 +0000

AllFacebook Marketing Conference is next Tuesday and Wednesday, and the insight and contacts you’ll get from attending are unparalleled.

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Announcing Inside Social Apps NYC 2012

Mediabistro Events — Thu, 15 Nov 2012 10:38:34 +0000

We’re excited to announce the first East-Coast edition of Inside Social Apps, happening in New York Dec. 3. This full-day conference will include focused panels, presentations, and fireside chats on timely topics and trends. If you’re a member of the social or mobile application industry, you won’t want to miss our great lineup of expert speakers.

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