The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent with those habits, ensuring success and growth for 2015. Here are my predictions for the social media network.
ALS Ice Bucket Challenge
The most-discussed topic on Facebook globally in 2014 was 2014 FIFA World Cup Brazil, while the outbreak of the Ebola virus was the topic of the most conversation in the U.S., the social network announced in a Newsroom post Tuesday.
Facebook users looking to back causes with efforts similar to the hugely successful and viral ALS Ice Bucket Challenge now have a vehicle for doing so, as online platform JusTagMe launched on Facebook globally.
What are Facebook co-founder and CEO Mark Zuckerberg’s plans for the company over the next three, five and 10 years? He went into great detail on those plans during the social network’s third-quarter earnings call Tuesday.
Warning! Zombies are continuing to dominate our popular culture. And, beyond The Walking Dead or Ebola chatter, the apocalypse has infected Facebook, as evidenced by recent images of your friends (and strangers) in barely reanimated states attacking your News Feeds. Happy Halloween? Not quite. It’s another way you’re about to get tagged into participating in an event — and you’ll probably do so against your will, like someone suffering an infectious bite. #WakeUpSelfies are headed your way!
More than $100 million in charitable donations have been generated during the past 12 months due to the integration of Facebook by JustGiving, Rosalind Holley, the social giving platform’s head of brand, wrote in a guest post for the Facebook Media blog.
The Facebook Data Science Team conducted a detailed analysis of candidates for governor, the House of Representatives and the Senate in next month’s midterm elections, examining some 150,000 posts that have generated around 20 million likes, comments and shares.
Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies.
More than 17 million videos related to the ALS Ice Bucket Challenge were uploaded to Facebook between June 1 and Sept. 1, and they were viewed more than 10 billion times by more than 440 million users, the social network said in an update Tuesday.
The ALS Ice Bucket Challenge was a rousing success on Facebook, and on Oct. 4, a different disease will be the target, as the Matthew and Andrew Akin Foundation will attempt to raise $500,000 for the fight against life-threatening immune system condition hemophagocytic lymphohistiocytosis (HLH) with the start of its fourth-annual 700 Miles to Hope bike ride.