ALS Ice Bucket Challenge

Looking Ahead: Facebook Strategy for 2015

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The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent with those habits, ensuring success and growth for 2015. Here are my predictions for the social media network.

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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

#WakeUpSelfies to Invade Your Facebook News Feeds Like the Virtual Undead!

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Warning! Zombies are continuing to dominate our popular culture. And, beyond The Walking Dead or Ebola chatter, the apocalypse has infected Facebook, as evidenced by recent images of your friends (and strangers) in barely reanimated states attacking your News Feeds. Happy Halloween? Not quite. It’s another way you’re about to get tagged into participating in an event — and you’ll probably do so against your will, like someone suffering an infectious bite. #WakeUpSelfies are headed your way!

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Follow 700 Miles to Hope Bike Ride to Raise Funds to Fight HLH via Facebook

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The ALS Ice Bucket Challenge was a rousing success on Facebook, and on Oct. 4, a different disease will be the target, as the Matthew and Andrew Akin Foundation will attempt to raise $500,000 for the fight against life-threatening immune system condition hemophagocytic lymphohistiocytosis (HLH) with the start of its fourth-annual 700 Miles to Hope bike ride.

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