As demand for customer support on Facebook and other social networks increases, it will be increasingly difficult for companies to keep up. But appeasing customers will garner the customer loyalty they depend on.
Engagement is social media’s new hot-button metric. But much remains unknown as to how to most actively engage whatever fan base there is and how to split resources between furthering engagement and expanding the network.
Facebook is sure to undergo substantial inner-workings changes after it becomes a publicly traded company May 18. A recent study by San Mateo, Calif.-based advisory firm Altimeter Group speculated on a few potential implications posed by the approaching initial public offering. Here are a few that raise interesting propositions worth considering.