Former Facebook Vice President of Global Marketing Solutions, U.S. Tom Arrix, who left the social network last July, will help advise one of its Strategic Preferred Marketing Developers, as he was named to the board at Ampush.
The most important time of the year is rapidly approaching for toy retailing giant Toys “R” Us, with the unofficial kickoff of the holiday shopping season on Black Friday, and the company announced a revamp of its ecommerce sites for the flagship brand and Babies “R” Us, including enhanced sharing on Facebook and other social networks.
Real-time ad-bidding platform Facebook Exchange is on the verge of becoming a lot more crowded, as Friday’s announcement that Google’s DoubleClick Bid Manager (formerly Invite Media) will participate in FBX was followed by a report by AdExchanger that online retail giant Amazon will follow suit.
Superfans are the most important people in Facebook brand communities, but getting them to engage is only one-half of the battle. They are by nature a small, crucial minority of a much larger fan ecosystem. A successful influencer-activation strategy must take into account how to shape a great experience for the many different types of fans.
At the age of 27, Dave Cicirelli quit his job and walked across the U.S., experiencing adventures during the six-month journey including forbidden love in Amish country and dealing with doomsday cults in Arizona desert, while chronicling the entire saga on his Facebook page. His saga went viral, and thousands of users of the social network began to follow him. However, Cicirelli’s travels were made possible not by his two feet, but by Photoshop and his imagination.
U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.
Facebook’s software engineers in Boston will be on the move soon, as The Boston Globe reports that the social network will rent about 3,000 square feet on the eighth floor of 1 Broadway in the Kendall Square area of Cambridge.
Page administrators of successful but unofficial fan pages may want to learn from the experiences of Stacey Mattocks, whose page about BET comedy-drama series “The Game” reached 6.2 million likes before the cable network allegedly asked the social network to delete the page.