Superfans are the most important people in Facebook brand communities, but getting them to engage is only one-half of the battle. They are by nature a small, crucial minority of a much larger fan ecosystem. A successful influencer-activation strategy must take into account how to shape a great experience for the many different types of fans.
At the age of 27, Dave Cicirelli quit his job and walked across the U.S., experiencing adventures during the six-month journey including forbidden love in Amish country and dealing with doomsday cults in Arizona desert, while chronicling the entire saga on his Facebook page. His saga went viral, and thousands of users of the social network began to follow him. However, Cicirelli’s travels were made possible not by his two feet, but by Photoshop and his imagination.
U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.
Facebook’s software engineers in Boston will be on the move soon, as The Boston Globe reports that the social network will rent about 3,000 square feet on the eighth floor of 1 Broadway in the Kendall Square area of Cambridge.
Page administrators of successful but unofficial fan pages may want to learn from the experiences of Stacey Mattocks, whose page about BET comedy-drama series “The Game” reached 6.2 million likes before the cable network allegedly asked the social network to delete the page.
Facebook still uses encryption keys with 1,024-bit lengths, while the industry standard used by Internet companies — including Apple, Microsoft, Twitter, Dropbox, and MySpace — is 2,048 bits, and that may have enabled the National Security Agency to more easily gain access to its servers, CNET reported.
Internet commerce giant Amazon integrated its Friends & Family Gifting feature with Facebook last December, and it added a new twist Tuesday in the ability to create and send group gift cards to Facebook friends.
Social Gaming Network’s Acquisition Of Mob Science Continues Trend Away From Facebook-Only Social Games
Take a close look at Social Gaming Network’s story, and you will see how social games are evolving away from a focus on Facebook-only games. SGN is rising as a multiplatform social game developer, while Facebook-focused Zynga has been declining rapidly. SGN is even hiring the talent that was laid off by Zynga.
Facebook is in some great company right now, with Amazon, eBay, and Yahoo, on the Fortune 500 list. Fortune announced that the social network cracked the prestigious list for the first time, coming in at No. 482 — 12 spots ahead of Yahoo.
You can’t get to 1.11 billion friends without spending a few dollars: Consumer Watchdog reported that the social network spent $2.45 million on lobbying efforts during the first quarter of 2013, up a whopping 277 percent from $650,000 in the year-earlier period.