Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is. But why do people like Facebook brand pages? A new infographic from Ambassador shows what motivates people to engage with a company’s Facebook page.
The holy grail for a brand on Facebook is the advocate. But how does a brand turn an everyday Facebook fan into someone who is willing to share and speak positively about the company? Ambassador, a social referral platform, laid out a timeline illustrating how a user becomes a brand advocate.