Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.
UPDATED: The final episode of AMC’s hit drama, “Breaking Bad,” aired Sunday night, and more than 3 million Facebook users generated more than 5.5 million interactions during the show, according to the social network, which added that in the series’ fifth and final season alone, there have been 23.68 million posts and interactions related to “Breaking Bad,” from 11.14 million unique users.
The 65th Annual Primetime Emmy Awards ceremony aired on CBS Sunday night, and The Wrap used Facebook’s recently introduced keyword insights application-programming interface to determine the five most social moments of the event on the social network.
Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Cable network AMC is promoting the third-season premiere of hit drama series “The Walking Dead” Sunday, Oct. 14, at 9 p.m. ET/PT by teaming up with RockYou and Eyes Wide Games on Facebook game The Walking Dead Social Game.